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clrmoney
clrmoney
2/2/2017 10:48:49 AM
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Platinum
Facebook Future
I'm not sure this is the route Facebook should take being that they are already popular and have billions of dollars in revenue. i think it wil cause more problems for them in a was that is very negative because Facebook to me overall has a negative side to it.

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Ariella
Ariella
2/2/2017 12:15:31 PM
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Re: Facebook Future
If viewers would log into FB when watching the programming, then the social media giant gains even more insight into its members tastes, preferences, and habits that it can capitalize on in selling its ad services. 

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Adi
Adi
2/3/2017 8:59:12 AM
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Re: Facebook Future
Ariella - Yes. The nature of the social network means that they have not just reams of data about you already, but also really important, personal data. Before joining Facebook (he was still running his own company at the time) here's what their current head of content strategy said --

"Facebook has gotten so big it's easy to forget that it's still completely controlled by a single 31-year-old human (worth $45B+). But it is! And if you believe ... that Facebook is the internet, then by the transitive property, this one person is arguably the gateway to the primary source for news, commerce and communication for pretty much the entire world. With one code push, Facebook could materially impact (perhaps fatally) the viability of most news publications. It could block Fortune 500 companies from reaching their customers as efficiently as their competitors. It could send an alert to every spouse in the world at once if their partner has actively been in touch with an ex. Just scratching the surface here, and again, that ability is with one person."

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Ariella
Ariella
2/3/2017 10:04:32 AM
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Re: Facebook Future
@Adi when it's put in those terms, it is pretty scary: one person contorlling the primary gateway for a significant portion of the earth's populaton. It is a public company, though, so It's not quite the same level of control one would expect from say, Bloomberg, which is still privately owned despite having been in operation for much longer than Facebook.

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mhhf1ve
mhhf1ve
2/3/2017 2:38:20 PM
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Platinum
Re: Facebook Future
> "Just scratching the surface here, and again, that ability is with one person..."

Uh, I'd have to assume that Facebook has put in the same kind of protections that Google has to prevent any single person from altering the algorithms for a nefarious purpose.

However, it doesn't seem like Facebook is shy about performing psychological experiments on its users as long as it does so with a collaboration...

https://www.nytimes.com/2014/06/30/technology/facebook-tinkers-with-users-emotions-in-news-feed-experiment-stirring-outcry.html

But perhaps after that incident, Facebook will be a bit more careful..? 

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batye
batye
2/4/2017 11:30:02 PM
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Platinum
Re: Facebook Future
@mhhf1ve thanks for a link - interesting to know... for me Facebook is a  project what never ends but it does getting a bit scarry... how I see it...

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freehe
freehe
2/28/2017 10:19:29 PM
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Platinum
Re: Facebook Future
@Adi, good points, I hadn't thought about that. I created my Facebook account with bogus data, they don't have my phone number, DOB or email address, they have no PII data on me.

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freehe
freehe
2/28/2017 10:15:24 PM
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Platinum
Re: Facebook Future
@Ariella, the key word is if. How do you get Youtube viewers to stop watching YouTube and watch videos on Facebook or just desire to watch videos on Facebook in addition to watching videos on other platforms.

 

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afwriter
afwriter
2/2/2017 11:46:21 PM
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Platinum
Re: Facebook Future
This sounds like the Vine app that Roku had (not sure if it was ever official) but it failed horribly. No one is going to search out Facebook videos on their TV.

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mhhf1ve
mhhf1ve
2/3/2017 2:28:48 PM
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Platinum
Re: Facebook Future
> "No one is going to search out Facebook videos on their TV."

I would not underestimate Facebook's execution. The FB video tab is starting to look more and more like a viable Youtube-like clone. Youtube has the advantage of being on Chromecasts and Amazon FireTV devices, but I think Facebook video could stream in a similar way and create an engaging channel just like YouTube.

The comparison to Vine isn't quite appropriate because FB has a lot more video creators that are doing "professional" looking content... It's a bit more like Vine+YouTubeRed. 

 

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freehe
freehe
2/28/2017 10:17:15 PM
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Platinum
Re: Facebook Future
@afwriter, I totally agree. Whose idea was this? Did they miss they morning coffee? Of all the ideas they could think of this is the best they came up with. They seem to be running out of good ideas which is a sign that the company had peaked in innovation and is on the decline to lack of innovation or the least innovative company.

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dcawrey
dcawrey
2/3/2017 11:30:15 PM
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Platinum
Re: Facebook Future

Look, television is an old and tired business. While I don't think that Facebook will be able to immediately gain returns by moving to TV, it's a direction. People like content.

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batye
batye
2/4/2017 2:08:48 AM
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Platinum
Re: Facebook Future
@dcawrey yes and no as people try to be social/connect... but it all depends how everything would be presented and hype...

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mhhf1ve
mhhf1ve
2/5/2017 12:20:04 AM
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Platinum
Re: Facebook Future
Facebook isn't really "doing TV" like a traditional broadcaster. It has waay more data about individual viewers than anyone else. It's like a super Nielsen ratings service that controls a video feed. It'll be hard to beat the ad targeting if it can get the programming going. Maybe it. We'd to buy HBO....?

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Ariella
Ariella
2/6/2017 9:15:31 AM
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Re: Facebook Future
@mhhf1ve The people who even resent using loyalty cards and switch with their friends so that CVS doesn't have a complete and accurate record of all they buy would likely not go for something like that. I wonder if people would try to then beat the system by creating alias accounts just for viewing that would not link to their standard accounts. Of course, it would still pick up on location unless one goes through all the trouble of redirecting to a server somewhere else. 

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mhhf1ve
mhhf1ve
2/6/2017 2:46:49 PM
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Platinum
Re: Facebook Future
I'd assume if a person was paranoid enough to go through all the trouble that they wouldn't even be on Facebook at all... because it's a bit difficult to fool Facebook. If you sign up with any kind of non-standard email address (which Facebook assumes means you're a spammer or have some kind of nefarious intent), Facebook makes you jump through a bunch of hoops to verify your account and identity -- such as uploading a government-issued ID. 

https://www.facebook.com/help/159096464162185?helpref=faq_content

So if anyone is really trying to fool advertisers with fake marketing data.. FB probably has an algorithm that tries to discern who you are... or it will soon.

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Ariella
Ariella
2/6/2017 2:50:17 PM
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Re: Facebook Future
@mhhf1ve I'm sure it would try. But why would you not be able to just set up a gmail account just for that FB account? You can then make up some kind of personal stats and go from there. There are a number of legit FB accounts (I say that b/c I know who these people are) that have very little going on, so a fake one of that sort shoudn't be too hard to pull off. I'd think there are probably hundreds if not thousands of fake accounts in the service of paid follows and likes just as there are on Twitter.

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Michelle
Michelle
2/6/2017 4:08:01 PM
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Platinum
Re: Facebook Future
Related -- I would really like to see data on the true number of fake accounts on the two services. Each can boast about millions of subscribers, but how valuable (really) are bots and fakes?

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Ariella
Ariella
2/6/2017 4:10:50 PM
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Re: Facebook Future
@Michelle very good question. FB recently came out with a staement about Greater Transparency Through Measurement Partnerships It doesn't bring up the question of fake accounts that can inflate numbers, though it does say it will up up measurement to third parties.

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mhhf1ve
mhhf1ve
2/6/2017 4:38:10 PM
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Platinum
Re: Facebook Future
I'm sure FB & Google have internal estimates for how many "fake" users they have... But it's probably not something that any company wants to publish. 

I also assume that Facebook knows that it will never reach 100% penetration in any market, but I wonder what the level is where FB ceases to try to gain more. 30%? I know a few people who will never use Facebook... and I'm sure everyone knows a few people who won't, too. 

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Ariella
Ariella
2/6/2017 4:10:51 PM
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Re: Facebook Future
@Michelle very good question. FB recently came out with a staement about Greater Transparency Through Measurement Partnerships It doesn't bring up the question of fake accounts that can inflate numbers, though it does say it will up up measurement to third parties.

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freehe
freehe
2/28/2017 10:31:47 PM
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Platinum
Re: Facebook Future
@Michelle, that is a good point. On several occassions I had fake accounts follow me on my social media profile.

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batye
batye
3/2/2017 1:21:44 AM
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Platinum
Re: Facebook Future
@freehe Interesting observation as this days on social media you have more fake accounts than real ones - how I see it...

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mhhf1ve
mhhf1ve
2/6/2017 4:33:38 PM
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Platinum
Re: Facebook Future
Have you tried creating a new gmail account lately? It requires a mobile phone number and all sorts of personal information, too. 

Somehow Twitter hasn't figured out how to weed out the spammers as effectively as Google or Facebook.. or maybe Twitter has been hesitant to do so because then its MAUs would go down due to the elimination of all the bots.... 

I'm not saying it's impossible to set up a fake Gmail or FB acct, but it takes a bit more than making up a birthday and password now. 

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Ariella
Ariella
2/6/2017 4:47:53 PM
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Re: Facebook Future
@mhhf1ve Just to test that out, I just created a new account TelcoTest2017@gmail.com. It's true it asks for a phone number, though it had it already filled in from my existing account. That number is actually not a mobile number, and I didn't have  to do a text verfiication. I've opened several gmail accounts, though I think they all link off my orignal one in some way. So I wouldn't fool Google, but I have used alternative emails to create new Twitter accounts when it only allowed me one account per email. I have since let those accounts slide and don't check my other gmail accounts either. I did once have to retrieve one, though because I had actually created for the sake of creating a Twitter and FB account for a client. He let both go dormant for a very long time but wanted to revive them at some point and did not know how to log in.

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mhhf1ve
mhhf1ve
2/6/2017 6:00:51 PM
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Platinum
Re: Facebook Future
I'm sure google knows what phone numbers are landlines and which are mobile numbers. If the number you supplied wasn't a residential landline-- I wonder if Google would have requested more information or an alternate number....

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Ariella
Ariella
2/6/2017 6:03:57 PM
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Re: Facebook Future
@mhhf1ve it hasn't called to verified it is I as far as I recall. I do believe Twitter does a check with a text, though. 

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mhhf1ve
mhhf1ve
2/6/2017 6:40:36 PM
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Platinum
Re: Facebook Future
I don't think Google needs to verify a mobile number with a text message. There is a central database of all US phone numbers that can be searched. Twitter verifies mobile numbers just to make sure the. Umber you gave is actually a phone in your possession, I think.

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batye
batye
2/6/2017 11:15:29 PM
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Platinum
Re: Facebook Future
@Ariella interesting to know :) also I'm reading - http://fieldguide.gizmodo.com/how-to-use-the-infinite-number-of-email-addresses-gmail-1609458192 it a bit scarry...

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Ariella
Ariella
2/7/2017 9:46:42 AM
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Author
Re: Facebook Future
@batye yes, I have several accounts open, though I only really use one. I even stopped using the account I had at Verion for years, though for some reason that box still get mail that goes to Outlook.

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batye
batye
2/7/2017 11:33:44 PM
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Platinum
Re: Facebook Future
@Ariella it getting more and more scary with email as today my very old Skype account attached to gmail got hacked... I have 0.08 cents in it... as changed everything to hotmail :) but still could not sync microsoft account with skype... end up open new Skype and syncing to my old hotmail account... do not know what to say... 

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Ariella
Ariella
2/8/2017 9:08:00 AM
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Re: Facebook Future
@batye so anything with money on it is a target, even if it's only 8 cents? Wow, I have a Skype account but no money on it. I use it very rarely.

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batye
batye
2/8/2017 9:54:01 PM
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Platinum
Re: Facebook Future
@Ariella for me Skype is a tool/like telephone to contact friends and family... it was pain to transfer all of my contacts and resend requests... 

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Ariella
Ariella
2/9/2017 10:01:24 AM
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Re: Facebook Future
@batye I suppose it would be, rather like when a phone with all your contact info is taken.

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batye
batye
2/9/2017 10:25:36 AM
User Rank
Platinum
Re: Facebook Future
@Ariella yes, but at the same time it affected all of my devices where Skype - installed... 

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dlr5288
dlr5288
2/28/2017 8:55:04 PM
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Platinum
Re: Facebook Future
Yeah Skype can definitely be a useful tool to keep in contact with family and friends that are far away. I used to use it a lot more and now I barely do..

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batye
batye
3/2/2017 1:20:26 AM
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Platinum
Re: Facebook Future
@dlr5288 as other technology/way of communications develops, plus facebook messaging it does move skype from it lider position...

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dlr5288
dlr5288
3/30/2017 11:04:03 AM
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Platinum
Re: Facebook Future
True! And also Skype was never completely dependable due to bad connection or blurry video chatting.

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batye
batye
4/2/2017 3:22:13 PM
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Platinum
Re: Facebook Future
@dlr5288 today skype is no longer reliable as before... I think Microsft did something wrong at the end with the skype... also many device manf. stop offering add on hardware for the skype... like you no longer get new tv with the skype option build in or if you could buy it as add on... - correct me if I'm wrong...

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dlr5288
dlr5288
4/27/2017 2:14:05 PM
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Platinum
Re: Facebook Future
And that's why I think it's just dying out! Especially when FaceTime came into play, because it's so much easier, Skype kind of just slowly faded away..

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batye
batye
5/2/2017 4:22:17 AM
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Platinum
Re: Facebook Future
@dlr5288 in Canada after market got hit by iphone 7 :) everyone got iphone 5S and iphones 6 and not many people use skype this days... everyone whom I know have iphone and uses facetime :)... 

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dlr5288
dlr5288
5/30/2017 2:52:55 PM
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Platinum
Re: Facebook Future
Yeah exactly! It's honestly just easier and, in my opinion, is a better way of communication because everyone always has their phone on them.

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batye
batye
6/4/2017 7:18:44 PM
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Platinum
Re: Facebook Future
@dlr5288 how I see it it a new way technology make us to communicate with each other...

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dlr5288
dlr5288
6/28/2017 12:26:21 PM
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Platinum
Re: Facebook Future
And also who doesn't have their phone on them? At least most of the day. It's smart.

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batye
batye
7/3/2017 2:36:31 AM
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Platinum
Re: Facebook Future
@dlr5288 I try to keep away from my phone and keep it at home but I have old nokia - not a smart phone :)... I would prefer spinner in my hand instead of stearing in the screen ... 

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dlr5288
dlr5288
7/31/2017 1:11:51 PM
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Platinum
Re: Facebook Future
Don't get me wrong, I would hate to be staring at my screen all day too. For me though, it's just nice to know I have it close by!

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batye
batye
8/4/2017 10:54:27 AM
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Platinum
Re: Facebook Future
@dlr5288 yes, it like a safety net - knowing is here if you need it... I would say this is how our mind wired to think :) 

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dlr5288
dlr5288
8/30/2017 12:03:45 PM
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Platinum
Re: Facebook Future
It's crazy to think how it was 10-15 years ago when phones weren't taken everywhere. Now almost everyone has it on them or close by at all times..

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batye
batye
9/3/2017 6:21:37 PM
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Platinum
Re: Facebook Future
@dlr5288 I do not know... but I try to avoid my cellphone as I try to have me time - without interruptions... Me time... 

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dlr5288
dlr5288
9/28/2017 10:39:06 AM
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Platinum
Re: Facebook Future
There's definitely moments when I have to put my phone down. Most of the time, however, I always have it on me..

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batye
batye
10/2/2017 3:44:04 AM
User Rank
Platinum
Re: Facebook Future
@dlr5288 yes, for some people it like life line and to be with out phone is like being naked :) 

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dlr5288
dlr5288
10/30/2017 12:03:55 PM
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Platinum
Re: Facebook Future
Haha yes very true. Its good to be able to detach yourself from your phone once in a while.

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freehe
freehe
2/28/2017 10:29:45 PM
User Rank
Platinum
Re: Facebook Future
@Ariella, exactly. I have multiple email accounts and social media profiles and none of them are linked to my PII. Their algorithm can track whatever data they want to be it won't be related to me, it will be related to a made up profile.

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batye
batye
3/2/2017 1:23:16 AM
User Rank
Platinum
Re: Facebook Future
@freehe I do hope this technology develops more and stop/destroy fake social media accout/profiles...  but time will tell - we will see.... 

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freehe
freehe
2/28/2017 10:13:48 PM
User Rank
Platinum
Video
I like watching videos but don't need to go on Facebook to do so. What is the point? I can just go to Youtube and watch all the videos I want and without all the pointless news feeds and other distractions.

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afwriter
afwriter
2/2/2017 11:44:26 PM
User Rank
Platinum
Why Apple?
It seems to me that a smarter partnership would be with Roku or Amazon.

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Adi
Adi
2/3/2017 8:56:12 AM
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Author
Re: Why Apple?
afwriter - that is a good question. I think -- completely speculatively -- that perhaps it is a better platform for interactivity (as opposed to a pure video-centric platform)?

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mhhf1ve
mhhf1ve
2/3/2017 2:15:23 PM
User Rank
Platinum
Re: Why Apple?
I think the brand prestige of AppleTV might be a better initial partnership for Facebook. A Roku deal can be done anytime and it probably won't make much of a media splash for FB (the deal will look better for Roku than Facebook). Plus, the audience for Apple TV users is probably a better media ad buy audience than Roku -- slightly higher median income families, etc, etc.

 

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