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clrmoney
clrmoney
2/2/2017 10:48:49 AM
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Facebook Future
I'm not sure this is the route Facebook should take being that they are already popular and have billions of dollars in revenue. i think it wil cause more problems for them in a was that is very negative because Facebook to me overall has a negative side to it.

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Ariella
Ariella
2/2/2017 12:15:31 PM
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Re: Facebook Future
If viewers would log into FB when watching the programming, then the social media giant gains even more insight into its members tastes, preferences, and habits that it can capitalize on in selling its ad services. 

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afwriter
afwriter
2/2/2017 11:44:26 PM
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Why Apple?
It seems to me that a smarter partnership would be with Roku or Amazon.

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afwriter
afwriter
2/2/2017 11:46:21 PM
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Re: Facebook Future
This sounds like the Vine app that Roku had (not sure if it was ever official) but it failed horribly. No one is going to search out Facebook videos on their TV.

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Adi
Adi
2/3/2017 8:56:12 AM
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Re: Why Apple?
afwriter - that is a good question. I think -- completely speculatively -- that perhaps it is a better platform for interactivity (as opposed to a pure video-centric platform)?

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Adi
Adi
2/3/2017 8:59:12 AM
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Re: Facebook Future
Ariella - Yes. The nature of the social network means that they have not just reams of data about you already, but also really important, personal data. Before joining Facebook (he was still running his own company at the time) here's what their current head of content strategy said --

"Facebook has gotten so big it's easy to forget that it's still completely controlled by a single 31-year-old human (worth $45B+). But it is! And if you believe ... that Facebook is the internet, then by the transitive property, this one person is arguably the gateway to the primary source for news, commerce and communication for pretty much the entire world. With one code push, Facebook could materially impact (perhaps fatally) the viability of most news publications. It could block Fortune 500 companies from reaching their customers as efficiently as their competitors. It could send an alert to every spouse in the world at once if their partner has actively been in touch with an ex. Just scratching the surface here, and again, that ability is with one person."

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Ariella
Ariella
2/3/2017 10:04:32 AM
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Re: Facebook Future
@Adi when it's put in those terms, it is pretty scary: one person contorlling the primary gateway for a significant portion of the earth's populaton. It is a public company, though, so It's not quite the same level of control one would expect from say, Bloomberg, which is still privately owned despite having been in operation for much longer than Facebook.

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mhhf1ve
mhhf1ve
2/3/2017 2:15:23 PM
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Platinum
Re: Why Apple?
I think the brand prestige of AppleTV might be a better initial partnership for Facebook. A Roku deal can be done anytime and it probably won't make much of a media splash for FB (the deal will look better for Roku than Facebook). Plus, the audience for Apple TV users is probably a better media ad buy audience than Roku -- slightly higher median income families, etc, etc.

 

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mhhf1ve
mhhf1ve
2/3/2017 2:28:48 PM
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Platinum
Re: Facebook Future
> "No one is going to search out Facebook videos on their TV."

I would not underestimate Facebook's execution. The FB video tab is starting to look more and more like a viable Youtube-like clone. Youtube has the advantage of being on Chromecasts and Amazon FireTV devices, but I think Facebook video could stream in a similar way and create an engaging channel just like YouTube.

The comparison to Vine isn't quite appropriate because FB has a lot more video creators that are doing "professional" looking content... It's a bit more like Vine+YouTubeRed. 

 

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mhhf1ve
mhhf1ve
2/3/2017 2:38:20 PM
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Platinum
Re: Facebook Future
> "Just scratching the surface here, and again, that ability is with one person..."

Uh, I'd have to assume that Facebook has put in the same kind of protections that Google has to prevent any single person from altering the algorithms for a nefarious purpose.

However, it doesn't seem like Facebook is shy about performing psychological experiments on its users as long as it does so with a collaboration...

https://www.nytimes.com/2014/06/30/technology/facebook-tinkers-with-users-emotions-in-news-feed-experiment-stirring-outcry.html

But perhaps after that incident, Facebook will be a bit more careful..? 

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