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DHagar
DHagar
1/31/2017 8:31:08 PM
User Rank
Platinum
Re: TV
@elizabethv, that's a great example.  And yes, the habits of attracting additional viewers due to high interest after the event is a strong possibility - which is why a numbering of total viewing audience now makes more sense.

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dlr5288
dlr5288
1/31/2017 8:21:06 PM
User Rank
Platinum
Re: TV Still Rules in Germany
That is very interesting to me. I wouldn't think that TV still takes over the number one spot in Germany. I always feel like television here is becoming less and less popular.

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dlr5288
dlr5288
1/31/2017 8:18:10 PM
User Rank
Platinum
Re: TV
That's very true! A lot of the time I spend more of my time looking for a certain video or article than actually watching the video or reading the article itself.

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elizabethv
elizabethv
1/30/2017 6:10:00 PM
User Rank
Platinum
Re: TV
@DHagar - My understanding (and maybe I'm wrong) is that television shows typically give viewers one week to watch a show and then they will still count those numbers as part of the original viewing audience. Numbers they can use to report to various advertisers and use as part of a basis for their advertising rates. If that's the case, I wonder what the viewership of the inauguartion would actually be now, since we are just barely a week passed that date. I would also be curious to see how the numbers changed. 

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DHagar
DHagar
1/27/2017 4:39:30 PM
User Rank
Platinum
Re: TV
@elizabethv - excellent points.  That is so true the "old" numbers, based on adding numbers of viewers in one market (ie TV, radio, etc.), no longer fit our viewing habits.  It's the same issue now with people calling 911 by cell phones more than by land lines - where the number is recorded and it is easy to send resources.

I think a numbers that would begin to reflect more reality would be the size of the viewing audience; it really does not matter through what device or whether it is real-time or recorded.  The value of the market size can be measured better by viewing numbers.

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elizabethv
elizabethv
1/27/2017 9:28:30 AM
User Rank
Platinum
Re: TV
I think the viewership ratings from the inauguration are actually pretty telling about our viewing habits changing as well. More people watched this inauguartion online than any other inauguartion...... Which sounds good (I guess) but even since the last inauguaration, the ability to stream just about anything has changed signficantly. I don't know that anyone could have even live streamed the 2013 inauguartion. Maybe? Not many. But anymore, we're all becoming accostumed to being able to watch anything live on our mobile devices. So you don't even need to be at a laptop connected to WiFi. I still don't have a lot of faith in any kind of "ratings." Be it television or internet, because they are fairly easily skewed. I was at my doctor's office during the inauguration, which is a massive building, connected to a hospital, which is even more massive. And from what I could tell, every single television in the building was turned on and playing the inauguartion. But not every television had a person at it, watching what was going on. (In fact a lot didn't.) And then with the internet you have people who only watch part, multiple views are easy enough to have, and they don't even have to mean anyone watched the whole thing. But I don't know that there is an accurate way to guage those, no matter what the medium. 

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DHagar
DHagar
1/25/2017 4:23:51 PM
User Rank
Platinum
Re: TV
@elizabethv - great description of the new viewing habits and how our habits are changing, particularly with the pattern of viewing of youngsters.  They will soon become bored with the linear viewing model that I share with you and your husband.  I value understanding the story/message, relationships, etc., whereas the non-linear viewing seems to be knowing the latest - in more of a current bottom line impact.

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elizabethv
elizabethv
1/25/2017 9:38:52 AM
User Rank
Platinum
Re: TV
@dcawrey - Good grief do kids latch on to shows more quickly. It seems like every week my kids have a new show they have to watch, and they want to watch it ALL THE TIME, until they've grown tired of it and then they move on to the next show. It gets hard to keep up with honestly. But it actually makes me really grateful that we use streaming services for them because there is such a large variety of shows for them to choose from. So we may blow through a show or two each week, but there are still hundreds more they can watch. My husband on the other hand, he only enters into watching a new show after a lot of thought and consideration. So for the two of us, we definitely spend a lot of time finding the content we want to watch. Whether it's actually more than we actually spending watching? Is hard to say. I'm currently working my way through Game of Thrones, so we're talking 6 seasons, 10 episodes each, each episode just shy of an hour. I don't think I spend that much time looking. But it's comparable. 

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srufolo1
srufolo1
1/24/2017 1:19:34 PM
User Rank
Platinum
TV Still Rules in Germany
It's surprising that the TV as a viewing platform still rules in Germany. Maybe it's because they haven't completely drifted away from linear viewing, or maybe because they use other devices, such as iPhones and tablets, to do their nonlinear viewing.

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dcawrey
dcawrey
1/24/2017 12:53:23 PM
User Rank
Platinum
Re: TV
@elizabethv I think children care less about discovery. Their attention spans mean they will latch on to something faster than adults to.

I always say this, but you have to wonder: What do you spend more time on? Watching content or actually finding it?

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