Comments
dmendyk
1/9/2017 12:05:36 PM
User Rank Platinum
Blazing an old trail
Video content creators are moving down the road that the music industry already took. The results will be just as jarring.
clrmoney
1/9/2017 3:00:07 PM
User Rank Platinum
Places besides Hollywood
They need to be other chances for businesses besides hollywood because many places have a lot to offer
dcawrey
1/9/2017 6:05:59 PM
User Rank Platinum
Re: Blazing an old trail
I'm surprised to hear that movies don't make money - haven't we all understood the take blockbusters bring in versus how much they cost to make?
At the same time, I won't disagree that perhaps the days of mainstream movies might be diminshing. After the superhero era, what's left for massive audiences?
afwriter
1/10/2017 12:14:18 AM
User Rank Platinum
Re: Blazing an old trail
@dcawrey, there are 3 more Avatar movies coming :)
Seriously though, I think that this is just one piece of a bigger puzzle. Streaming is only one of the reasons that Hollywood is ailing.
afwriter
1/10/2017 12:14:19 AM
User Rank Platinum
Re: Blazing an old trail
@dcawrey, there are 3 more Avatar movies coming :)
Seriously though, I think that this is just one piece of a bigger puzzle. Streaming is only one of the reasons that Hollywood is ailing.
Adi
1/10/2017 6:34:36 AM
User Rank Author
Re: Blazing an old trail
@dcawrey - Agreed, I wouldn't take everything Diller says as gospel truth...he's got his own history in this industry, and his own vision to promote.
The movie business has always been a high-risk, high-reward business. So the odds of creating a hit have always been low.
I think what is changing though is that the aftermarket is getting weaker even when you do get a hit. And the studios ability to negotiate is weakening, because there's so much more content being produced. Today, a license for Game of Thrones is more valuable than pretty much any movie...and GoT goes on for 7 seasons (or is it eight..?) while a movie is 90 minutes. So the value is greater, the relationship it builds with an audience is better and the merchandising and spinoff opportunities are better.
Netflix and HBO aslo seem to have a better hit-rate than pretty much anybody -- they keep producing shows people watch. That's also scary for a studio.
Adi
1/10/2017 6:45:25 AM
User Rank Author
Re: Blazing an old trail
@afwriter - you raise a really good point. I also feel studios are losing their control over the video business but I think that's due to a few different reasons. Firstly, the advent of digital video 15 years ago meant that high-quality production was possible without using film, making it much cheaper to produce prime time quality TV shows and opening up the possibility of first-run production to cable networks and others. Then, it's the rise of reality TV which is much cheaper to produce than standard dramas -- you pretty much need a camera and a Kardashian, and you're done. This weakened the dependence on broadcast networks primarily, but also on movies, since there are other programming options available.
But I do think streaming services -- Netflix in particular, but also HBO and Amazon -- have inverted the video value chain. Studios are no longer on top, and that's a huge shift.
Movie prices have also gone up, while ticket sales are flatlining or drifting downwards. Large screen TV sets and home theatre systems coupled with binge viewing are making theatres less attractive. And VR used intelligently could push this trend to another level.
As a studio executive, you have to look at what happened to the record labels (as @dmendyk pointed out in his post below) and wonder, where do we go from here...??
srufolo1
1/10/2017 2:06:35 PM
User Rank Platinum
Streaming Stealing Hollywood's Mojo
"Ouch, very ouch" for Hollywood studios, but "Yeah, baby!" for movie buffs. It seems to have been going this direction for a long time. Finally, consumers are getting what they want when they want it!
faryl
1/10/2017 8:09:08 PM
User Rank Platinum
Re: Blazing an old trail
I think that it's more than just movies not making money at the box office - the cost to make money at the box office means less of a margin when deciding which movies to green-light, which means the big studios are less willing to produce non-blockbusters.
I think that can potentially give companies like Amazon & Netflix (or even HBO) an edge over the big studios - especially since they view content's
value based on what's likely to draw subscribers vs. the success/popularity of the content itself.
mpouraryan
1/15/2017 4:43:47 PM
User Rank Platinum
Re: Blazing an old trail
Happy #MLK2017 to all!!!
It has been a very interesting discourse--to say the least. They need to adapt to the new realities which they are seem not to--As I am writing this, I am listening to a live feed of Al Jazeera on my second screen because I would also argue that it is not just hollywood, but just the broad landscape.
|
|
Italy's 5G auction could exceed a government target of raising €2.5 billion ($2.9 billion) after attracting interest from companies outside the mobile market.
The emerging-markets operator is focusing on the humdrum business of connectivity and keeping quiet about some of its ill-fated 'digitalization' efforts.
Three UK has picked Huawei over existing radio access network suppliers Nokia and Samsung to build its 5G network.
Vendor says that it's its biggest 5G deal to date.
Verizon skates where the puck is going by waiting for standards-based 5G devices to launch its mobile service in 2019.
Orange has been one of the leading proponents of SDN and NFV. In this Telco Transformation radio show, Orange's John Isch provides some perspective on his company's NFV/SDN journey.
10/16/2017
Huawei Network Transformation Seminar
The adoption of virtualization technology and cloud architectures by telecom network operators is now well underway but there is still a long way to go before the transition to an era of Network Functions Cloudification (NFC) is complete.
The Small Cell Forum's CEO Sue Monahan says that small cells will be crucial for indoor 5G coverage, but challenges around business models, siting ...
People, strategy, a strong technology roadmap and new business processes are the key underpinnings of Telstra's digital transformation, COO Robyn ...
Eric Bozich, vice president of products and marketing at CenturyLink, talks about the challenges and opportunities of integrating Level 3 into ...
Epsilon's Mark Daley, director of digital strategy and business development, talks about digital transformation from a wholesale service provider ...
Bill Walker, CenturyLink's director of network architecture, shares his insights on why training isn't enough for IT employees and traditional ...
All Videos
|
On-the-Air Thursdays Digital Audio
Special Huawei Video
Tweet This