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vnewman
vnewman
1/12/2017 6:33:52 PM
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Platinum
Re: Ubiquitous Content Is a Fallacy
@Ariella - I love the pics of the Bloomberg terms - everyone in my firm has at least a dual monitor setup, some have 3.  I do technical training as part of my job and the other day I was put in a position where I may have had to do a session with 3 of us crowded around a single laptop screen because the projection TV was broken in the only conference room available.  Such a relief when a different meeting was cancelled and we could work on the large screen - the thought of doing it the other way made me claustraphobic.

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vnewman
vnewman
1/10/2017 5:57:42 PM
User Rank
Platinum
Re: Ubiquitous Content Is a Fallacy
One other personal observation comes from the preferences of my 4 year-old son.  He often  protests to watch a show on the ipad if, for example, my husband is watching a football game.  He insists on watching on the TV. 

Is it because he wants what he can't have or is it a natural inclination to want to watch something on a larger surface?

Speaking of "surface," I went to the "Center for Information Work" at MSFT about a dozen years ago when they were working on the "Surface" and at the time it was installed on top of a conference room table - full-size.  That's how MSFT envisioned the Surface operating at the time.  Everyone could stand around a conference table and use a larger-than-life touch screen to collaborate.

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vnewman
vnewman
1/10/2017 5:52:24 PM
User Rank
Platinum
Re: Ubiquitous Content Is a Fallacy
I tended to notice through personal observation that people watch videos on their phones for lack of a better option - i.e. they do not own or have access to a computer or tablet at the time. 

I would think if you had the option, you would opt to view on a larger screen unless you happen to be somewhere that made doing so uncomfortable - like on a subway or something.  Am I wrong?

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Adi
Adi
1/10/2017 6:55:30 AM
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Author
Re: Ubiquitous Content Is a Fallacy
@dcawrey - That is what is happening for the most - shorter clips on phones and longer viewing times on the TV. Teenagers are still spending 16 hours a week watching TV, on average here, and that's more time than they are spending on a smartphone.

But that's substantally lower than any other age group, and mobile is the only medium that is growing in terms of weekly time spent with media overall -- every other device is declining. As you would imagine, this is moving faster within younger demographics, particularly those in their twenties or younger.

It's hard to tell how far that will go, and whether it will flatten in time, or if behaviors change with life stage. 

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Adi
Adi
1/10/2017 6:49:11 AM
User Rank
Author
Re: Fascinating
@afwriter - I think it's just a reality that networks have to look at reaching audiences beyond the TV. We increasingly live in a multiplatform world, where audiences are fragmented across devices. As he pointed out, the TV channel is still where the money comes from, where the majority of the audience still is -- but you just have to cast a wider net now. 

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srufolo1
srufolo1
1/9/2017 11:54:55 PM
User Rank
Platinum
Re: Ubiquitous Content Is a Fallacy
@dcawrey You know you're old when you don't even own a Smart or Apple TV. Now what do I do with that $30 Netflix card my sister gave me for Christmas? Guess I'll have to read a book under the covers.

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Ariella
Ariella
1/9/2017 6:24:39 PM
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Author
Re: Ubiquitous Content Is a Fallacy
@dcawrey we're not old; we're seasoned. Actually, I'm not crazy abou that adjective when applied to resumes because I think it does get read as "old." Maybe we should consider ourselves vintage or classic.

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Ariella
Ariella
1/9/2017 6:22:51 PM
User Rank
Author
Re: Ubiquitous Content Is a Fallacy
@mhhf1ve I'm sure you're right. If they're like a teen I know, though, her preference is to watch the shows on a laptop while chatting on her phone. She often has two screens in front of her. Maybe all this is good training for working off Bloomberg terminals. Yes, I'm trying to think of an upside. for career prospects other than marketing and social media. 

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mhhf1ve
mhhf1ve
1/9/2017 6:17:45 PM
User Rank
Platinum
Re: Ubiquitous Content Is a Fallacy
I think plenty of kids are already watching Netflix in bed, separated by miles, while chatting over messaging apps at the same time. So watching longform movies or shows on small screens is definitely here to stay.

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dcawrey
dcawrey
1/9/2017 6:15:10 PM
User Rank
Platinum
Re: Ubiquitous Content Is a Fallacy
@Ariella You have a point there. 

I guess I'm just getting old! Anyone else feel that way?

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