Contributors   |   Messages   |   Polls   |   Resources   |  
Comments
Newest First | Oldest First | Threaded View
Page 1 / 4   >   >>
mhhf1ve
mhhf1ve
1/31/2017 10:58:31 AM
User Rank
Platinum
Re: Does anyone really watch video in real time anymore?
I wonder what happened to the left shark... does anyone know who was under the shark costume? Or why that shark seemed to be less prepared than the right shark?

50%
50%
Joe Stanganelli
Joe Stanganelli
1/31/2017 7:35:43 AM
User Rank
Author
Re: Does anyone really watch video in real time anymore?
@mhhf1ve: Dancing sharks probably would have been less brand damaging for her.  ;)

50%
50%
Joe Stanganelli
Joe Stanganelli
1/31/2017 7:34:49 AM
User Rank
Author
Re: Does anyone really watch video in real time anymore?
@JohnBarnes: Reminds me of some pop singers' terrible diction and all the notorious misheard lyrics (e.g., "'Scuse Me While I Kiss This Guy").

My songwriting partner went to Berklee, where they actively taught her to eschew her classical training and have poor diction.  I've since had to retrain/nag her so she doesn't drop her terminal t's.  Otherwise, "can't" becomes "can" and changes the whole meaning of the song.  ;)

100%
0%
Michelle
Michelle
1/30/2017 11:36:26 PM
User Rank
Platinum
Re: Does anyone really watch video in real time anymore?
@John Ha! I was a little kid when I saw the commercials so the message is well hidden in the kid's delivery. My husband heard it the same way so we're among the 70% who didn't get the right message. 

50%
50%
JohnBarnes
JohnBarnes
1/30/2017 11:35:05 PM
User Rank
Platinum
Re: Does anyone really watch video in real time anymore?
mpouraryan,

Absolutely. All the pieces are already there. What I'm imagining is a screen of thumbnails for each breaking event, allowing the users to download or view whatever stream catches their eye in a larger center screen (on desktop) or maybe to scroll up and down enlarging and shrinking as they go (on mobile).  Almost no editor except to make sure* the streams are originating from the specified event.

Only requires a company with money and nerve to try it -- and then all they need is to have some situation break before they run out of money.

*which in practice will mean "make somewhat more likely"

50%
50%
JohnBarnes
JohnBarnes
1/30/2017 11:19:21 PM
User Rank
Platinum
Re: Does anyone really watch video in real time anymore?
A lesson in the importance of diction (which in fact I've used in acting classes):

The older kid actually says

Give it to Mikey. Mikey HATES everything.

(i.e. they're setting up a test to have Life rejected, so to speak).

Then Mikely likes it, so that means it must be so good even Mikey likes it.

BUT ...

more than 70% of the people who saw that commercial thought the kids said "Mikey eats everything."

Lesson: before hiring actors, even really cute ones, see if they can talk!

50%
50%
mpouraryan
mpouraryan
1/30/2017 11:18:10 PM
User Rank
Platinum
Re: Does anyone really watch video in real time anymore?
I would humbly argue that elements of it are already happening--for instance CBSN is able to "break in" to cover major events--we have to be careful about what we wish for.

Onward to Feb with all its' possibilities.   

50%
50%
Michelle
Michelle
1/30/2017 11:15:25 PM
User Rank
Platinum
Re: Does anyone really watch video in real time anymore?
@John I hadn't thought of overage and surcharges in that light :) You're probably right. Marketers are helping to shape a kids' understanding of data limits and charges.

Story time:

Life cereal was still running Mikey ads when I was a kid. I believed Life cereal wasn't very good since Mikey would eat it. The commercial seemed to be telling me even Mikey would eat this terrible cereal so I should too -- I didn't want to.

50%
50%
JohnBarnes
JohnBarnes
1/30/2017 10:55:30 PM
User Rank
Platinum
Re: Does anyone really watch video in real time anymore?
Michelle,

I think we have a whole generation growing up that thinks data overage  surcharges and usage limits are caused entirely by grownups being mean for the hell of it, and I don't think we will change their minds any more than the previous generation was persuaded to respect intellectual property.  Rather, the institutions will eventually accomodate the rapidly spreading notion that unlimited data flows are the way things ought to be.

50%
50%
JohnBarnes
JohnBarnes
1/30/2017 10:52:30 PM
User Rank
Platinum
Re: Does anyone really watch video in real time anymore?
mpouraryan et omnes...

Another vote for gamechanger.  People aren't thinking yet about flash coverage of major unexpected events. Sudden violence at a demonstration, attempted assassination in a public place, sudden appearance of a celebrity where they weren't expected ... fifty or a hundred people turn on cameras and microphones.  Flash coverage.

Sometime in the next couple few years someone will launch a flash coverage aggregation company, too -- when news breaks, we bring you all the pieces live!

50%
50%
Page 1 / 4   >   >>


Latest Articles
Italy's 5G auction could exceed a government target of raising 2.5 billion ($2.9 billion) after attracting interest from companies outside the mobile market.
The emerging-markets operator is focusing on the humdrum business of connectivity and keeping quiet about some of its ill-fated 'digitalization' efforts.
Three UK has picked Huawei over existing radio access network suppliers Nokia and Samsung to build its 5G network.
Vendor says that it's its biggest 5G deal to date.
Verizon skates where the puck is going by waiting for standards-based 5G devices to launch its mobile service in 2019.
On-the-Air Thursdays Digital Audio
Orange has been one of the leading proponents of SDN and NFV. In this Telco Transformation radio show, Orange's John Isch provides some perspective on his company's NFV/SDN journey.
Special Huawei Video
10/16/2017
Huawei Network Transformation Seminar
The adoption of virtualization technology and cloud architectures by telecom network operators is now well underway but there is still a long way to go before the transition to an era of Network Functions Cloudification (NFC) is complete.
Video
The Small Cell Forum's CEO Sue Monahan says that small cells will be crucial for indoor 5G coverage, but challenges around business models, siting ...
People, strategy, a strong technology roadmap and new business processes are the key underpinnings of Telstra's digital transformation, COO Robyn ...
Eric Bozich, vice president of products and marketing at CenturyLink, talks about the challenges and opportunities of integrating Level 3 into ...
Epsilon's Mark Daley, director of digital strategy and business development, talks about digital transformation from a wholesale service provider ...
Bill Walker, CenturyLink's director of network architecture, shares his insights on why training isn't enough for IT employees and traditional ...
All Videos
Telco Transformation
About Us     Contact Us     Help     Register     Twitter     Facebook     RSS
Copyright © 2020 Light Reading, part of Informa Tech,
a division of Informa PLC. All rights reserved. Privacy Policy | Cookie Policy | Terms of Use
in partnership with