Comments
Ariella
11/1/2016 3:24:23 PM
User Rank Author
Re: Shows Versus Movies
< but I refuse to rent movies through Pay Per View or VoD because they are so expensive. > @afwriter but expensive is all relative. If you figure what it would cost to see the movie in a theater, particularly if several are going, than the Pay Per View price may appear reasonable. Also if what you want to see is only available there, then it may be worth the price. I'd think it's rather like the way I feel about books. Nearly all my reading material is checked out of the library at zero cost. But once in a rare while I really want to read a book that is not in my library's system, so I splurge on buying it.
Michelle
11/1/2016 2:09:55 PM
User Rank Platinum
Re: No cords
@Adi Thanks for all the data! I don't envy the groups keeping track of all this. We are certainly in a new era of entertainment...
In the future, I hope to see more data that details the impact of add-on cable channels to services like Amazon and Hulu. Sling TV's structure is similar to a cable company, but offers smaller bundles. Sling offers premium add-ons too. The interesection of hit shows with add-on offerings is especially interesting. We have access to far more data now than in the old days.
afwriter
11/1/2016 1:41:42 PM
User Rank Platinum
Shows Versus Movies
I am guilty of using VoD to watch shows if I don't have anything pre-recorded, but I refuse to rent movies through Pay Per View or VoD because they are so expensive.
Adi
11/1/2016 11:09:22 AM
User Rank Author
Re: OTT
@Mike - great question. Yes, video advertising is growing and there's a big push for programmatic ad insertion. In fact, video ads are a bright spot in Internet display advertising. But I think fragmentation in OTT will continue, so I don't think there's going to be a big winner. I do see that emerging markets, particularly APAC, are pushing "freemium" models more aggressively simply because paid services don't have much success there. So it's possible we will see more ad-based innovation in the region first.
Adi
11/1/2016 11:06:11 AM
User Rank Author
Re: No cords
@Michelle - Yes, they certainly do. Pay TV penetration at its height was about 87% of the US household population, so about 13% didn't subscribe. Some of them were just in transition, i.e., moving homes. Others had very low household income and some were just not interested in TV. The rest, about 6-8% relied on broadcast TV. Today, that's about 82%, so lets say there's about 5% that have actively cut the cord. But under that top line number is a lot of change. Some of those households are new (students moving from parents to their own home, for example), others have added pay TV services and others have cut them. So there's also a lot of churn going on. That makes it difficult to come up with a really clear picture. But generally, younger, newer households are less likely to sign up for pay TV -- the so-called "cord-nevers".
OTT
I doubt we'll ever see the revenue that traditional pay TV services generated. And OTT has fragmented revenue. Will targeted ads across mobile and other streaming devices start to generate meaninful revenue soon? Is the revenue model better or worse overseas for OTT?
Ariella
11/1/2016 9:17:56 AM
User Rank Author
Re: Demanding more pay tv
@faryl agreed, if you want to watch something, you usually want to choose a program you like and not just what happens to be on at that time.
faryl
10/31/2016 11:49:48 PM
User Rank Platinum
Re: Demanding more pay tv
Seriously - between being limited to what time you have to watch something and then also having to sit through ads, there's little incentive to watch live TV anymore!
dlr5288
10/31/2016 9:41:17 PM
User Rank Platinum
Re: Stats
I just think it's so much easier. If I do want to watch something on regular tv though I usually just watch it OnDemand.
Re: Stats
@dlr5288:
I belong to the same club. We enjoy lot of netflix at home.
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