Telco Transformation - Hulu Research Finds 'Watercooler Effect' Is Alive & Well

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Comments Hulu Research Finds 'Watercooler Effect' Is Alive & Well Threaded \| Newest First \| Oldest First [close this box] clrmoney 10/10/2016 11:21:42 AM User Rank Platinum Watercooler Effect Watercooler surveyed young to older groups with ages 18-49 and it great for promoting shows to capture an audience. Reply Post Message Messages List Start a Board Login 50% 50% dcawrey 10/10/2016 3:09:51 PM User Rank Platinum Re: Watercooler Effect Since there are now over 400 scripted shows available, this means people have to pick and choose. And not everyone likes the same shows, especially some of the biggest blockbusters. This is what leads people to lie about shows, to remain in a conversation even if they don't like a particular series. Reply Post Message Messages List Start a Board Login 100% 0% afwriter 10/10/2016 1:51:50 PM User Rank Platinum Spoilers I get that people want to be part of the group, but I don't get why they lie. If you get caught in the lie you are going to look dumb and if it is a show that you actually watch and are just behind on you are going to hear spoilers that you don't want to hear. Reply Post Message Messages List Start a Board Login 100% 0% vnewman 10/10/2016 3:45:59 PM User Rank Platinum Re: Spoilers I get it too and can even understand why they lie because social exclusion is a pretty intense motivator for many people - especially at work. But these days, there is no reason to caught. You just have to do some homework first and check the internet for the latest update on the popular shows in your office. Reply Post Message Messages List Start a Board Login 50% 50% vnewman 10/10/2016 3:48:51 PM User Rank Platinum Re: Spoilers I feel like there was a time when you could retort: "I don't watch TV" and that carried a sort of superiority factor with it. As in, you are much too busy doing other, more important, more scholarly things to waste your time sitting around like that. But these days I feel like if you don't watch Netflix or Hulu you are truly an odd bird and seem untrustworhty almost! Is it just me? Reply Post Message Messages List Start a Board Login 50% 50% afwriter 10/10/2016 4:44:16 PM User Rank Platinum Re: Spoilers This question opens up a whole new can of worms, but I would say that it is a cultural shift; everyone watches TV now. It is one reason why movie theater attendence has dropped as well. Reply Post Message Messages List Start a Board Login 50% 50% Adi 10/11/2016 9:51:12 AM User Rank Author Re: Spoilers @afwriter - Yes, TV is definitely eating into film viewing. MPAA ticket sales are down (in volume, though revenues are still rising due to ticket price increases). And to @vnewman's point as well, I think the intellectual value of arthouse cinema appears to be also threatened by conversations about TV shows. Reply Post Message Messages List Start a Board Login 50% 50% batye 10/11/2016 1:33:02 PM User Rank Platinum Re: Spoilers @Adi yes as quality of tv shows become better plus better FX and it create a change in consumers mind... Reply Post Message Messages List Start a Board Login 50% 50% faryl 10/25/2016 10:34:40 PM User Rank Platinum Re: Spoilers The quality of TV shows definitely plays a big part there. Years ago, an actor would get their start on television in an effort to "break into movies"... "ending up" on TV was considered a step down. Now actors view TV as comparable to movies, with the added benefit of a more predictable schedule. Reply Post Message Messages List Start a Board Login 50% 50% JohnBarnes 10/12/2016 7:21:45 AM User Rank Platinum Re: Spoilers adi, Also, people are dumber. Recognition vocabulary among high school grads is down 60% since 1960, usage vocabulary around 35%. The narrative arts' plot variety has all been reduced down to boy-meets-girl, hero's-journey, and buffoon's holiday, all of which appeal mainly to younger people, from the 12-15 common plots of the middle of the last century (probably because people aren't interested in growing up anymore and nobody really wants them to). Reply Post Message Messages List Start a Board Login 50% 50% Joe Stanganelli 10/15/2016 1:36:48 PM User Rank Author Re: Spoilers @John: While the reduction of types in terms of what's coming out of Hollywood these days may be unfortunate, the limit in and reptition of types of plots is hardly a TV-age phenomenon. We get almost everything from the days of the Renaissance and earlier, and character types can be tied back to the Commedia Dell'Arte. Reply Post Message Messages List Start a Board Login 50% 50% JohnBarnes 10/15/2016 3:24:14 PM User Rank Platinum Re: Spoilers Joe, Even the most diverse theatres and literatures of the past had no more than about 20 stories that accounted for the overwhelming majority of what they produced. But the reduction from about 12-15 to about 3 is still a large loss -- especially since I think it mainly reflects concentrating far too much on the emotional/esthetic needs and values of adolescents to the exclusion of other people (both younger and older). Unfortunately, as i say too often, the ideal consumer for our economic structure is a fifteen year old with no credit limit (meaning no impulse control, overvaluing peer opinion, preferring just-this-moment stuff, and having sixty years to be chained to paying it all off...). All the popular arts have come to be focused to appeal to teens with money -- even if the teens are actually 45 year olds in their second marriages and third careers. Nowadays you have a real hard time financing a movie that says "Grow Where You Are Planted and Appreciate What You Have Achieved" like It's a Wonderful Life, Penny Serenade, Pete and Tillie, or probably even Mr. Holland's Opus. People are supposed to perpetually reinvent and recreate, shedding commitments like snakeskins. You can't easily sell a movie in which the central characters have to accept that their feelings don't matter as much as bigger things in the world around them, especially not if that's the main value (High Noon, Casablanca, Camelot, The Wages of Fear). And that, to mix some major metaphors, is a shrinkage of what kind of material our culture can process and what the outcome of the process can be. In a sense, it's the culture as a whole getting dumber. Reply Post Message Messages List Start a Board Login 50% 50% mpouraryan 10/16/2016 12:12:51 PM User Rank Platinum Re: Spoilers The need to tell a story and learn from it--it seems to me--should be welcome to all. I hope you're not including things like Sully in your assessment John. Yes, people attention spans are getting shorter--but the need for deep engaging analysis should be at the heart of transformaiton--right? Reply Post Message Messages List Start a Board Login 50% 50% Joe Stanganelli 10/22/2016 4:45:41 PM User Rank Author Re: Spoilers > Yes, people attention spans are getting shorter--but the need for deep engaging analysis should be at the heart of transformaiton--right? Huh? Are you still talking about that? ;) Reply Post Message Messages List Start a Board Login 50% 50% Joe Stanganelli 10/22/2016 4:44:23 PM User Rank Author Re: Spoilers @John: Interesting examples. Over the years, It's a Wonderful Life has gone from one of my favorite films to one I hate. Now that I'm an adult, I'm firmly of the opinion that Jimmy Stewart's character and his brother should have lost their banking licenses and been jailed for bank fraud -- and that Potter was the real good guy. As for Mr. Holland's Opus -- a fine film, a tear-jerker, but when you step away and think about it, the guy has one really nice moment where he feels like his life has had meaning -- and then, undoubtedly, after the end credits roll, his life gradually goes back to drudgery and dissatisfaction, as before. (I am unfamiliar with the other two you mentioned on that list. Reply Post Message Messages List Start a Board Login 50% 50% JohnBarnes 10/12/2016 7:17:30 AM User Rank Platinum Re: Spoilers vnewman, I still mostly don't watch TV, but I'm in a high-pressure boiler room sales environment where nobody hangs out at the water cooler (at least not if they're stayingemployed). My wife bingewatches years afterward. But both of us prefer to spend our break time at work somewhere quietly away from coworkers. TV is much better than it used to be, which means there's more to talk about, but it's still TV; I thought hi-def would make it less annoying (I was always bothered by the unfocusing the eyes you had to do to watch old TV screens; reminded me too much of hypnosis). But as it turns out, all it's done is make me more physically comfortable while being annoyed at a higher esthetic level. Reply Post Message Messages List Start a Board Login 50% 50% Joe Stanganelli 10/15/2016 1:34:48 PM User Rank Author Re: Spoilers @John: I think your wife has the right idea. Binge-watching after the fact = not waiting in edgy, irritated anticipation for the next show. I <3 TV, myself. Good TV, anyway. But I do watch less of it than I used to now that everything is on demand. Reply Post Message Messages List Start a Board Login 50% 50% JohnBarnes 10/21/2016 11:27:25 PM User Rank Platinum Re: Spoilers Joe, Now that's an interesting little bit of information theory. Hypothesis: On-demand will reduce a viewer who loves TV's viewing time because it reduces the cost of missing a show you would have enjoyed. Formerly, it meant waiting and hoping for it to be re-run; then it meant the trouble and expense of acquiring a copy; now, if you were watching CITY SANITATION: GARBAGE HAULERS IN LUST and your friends are all telling you that you completely missed out by not watching the FINNEGANS WAKE miniseries, you just find the time to watch both. Opportunity cost of almost zero. So a certain amount of TV watching used to be driven by the concern that you might miss something you'd love; now, it's driven only by the actural desire to consume, and of course that nets out to less. Reply Post Message Messages List Start a Board Login 50% 50% Joe Stanganelli 10/22/2016 4:39:27 PM User Rank Author Re: Spoilers @John: There's also Cialdini's Law of Scarcity. When we had to watch a show at a specific time and date, it was more important to watch. Now that we can watch it any ol' time., we de-prioritize such watching. Reply Post Message Messages List Start a Board Login 50% 50% JohnBarnes 10/23/2016 2:21:38 PM User Rank Platinum Re: Spoilers Joe, And the Minimax Regret Principle (which brings us back to the watercooler): many decisions are made by minimizing the maximum regret you are likely to feel in the future. If everyone is talking about that great episode of THE REAL GRAVE ROBBERS OF SCARSDALE at the watercooler tomorrow, and you can't because you decided you needed some extra sleep, if you are a social enough creature, that possible pain is greater than the possible pain of saying, "I stayed up for that?" So you stay up, minimizing your maximum regret. Reply Post Message Messages List Start a Board Login 50% 50% JohnBarnes 10/23/2016 2:21:57 PM User Rank Platinum Re: Spoilers This occasioned a second thought: Minimax regret is famously a great decision maker for low-cost precautions that prevent big disasters -- installing smoke detectors, taking an extra second to make sure you didn't leave the oven on, checking where the toddler is one more time, forming any safety habit really. It's also a perfectly terrible way to conduct a business in any high-stakes all-or-nothing sort of industry, where expected value is a much better way. There's probably a largish study that could be done and would be useful about Minimax v. Expected Value in people's entertainment choices. At a guess, which basic rule is the underlying one probably varies a lot by demographic. Reply Post Message Messages List Start a Board Login 50% 50% elizabethv 10/24/2016 4:39:13 AM User Rank Platinum Re: Spoilers @JohnBarnes: "So a certain amount of TV watching used to be driven by the concern that you might miss something you'd love; now, it's driven only by the actural desire to consume, and of course that nets out to less." That is a great point!! People used to watch a show when it was their only opportunity to watch it. Now people have the option of watching what they want when it's convenient for them. You don't have to be controlled by possibily missing out on the one thing everyone will be tlaking about tomorrow. I have to wonder if the ratings of of the series finale of MASH would have been close to what they were if people would have had the same options at that time. Heck the first showing of the series premiere of The Walking Dead was hours ago, and I'm just now watching it. Reply Post Message Messages List Start a Board Login 50% 50% Adi 10/11/2016 9:52:34 AM User Rank Author Re: Spoilers Ha, ha - perhaps that requires a greater deviousness, and commitment to the lie than most people have. Reply Post Message Messages List Start a Board Login 50% 50% Joe Stanganelli 10/22/2016 4:35:41 PM User Rank Author Re: Spoilers @vnewman: Yeah, but that's work. If somebody's too lazy to watch a TV show, then they're probably not going to go through all of that trouble. ;) Reply Post Message Messages List Start a Board Login 50% 50% faryl 10/25/2016 10:25:33 PM User Rank Platinum Re: Spoilers Right? It seems such an odd thing to lie about. Setting aside the fact that adults feel so strong a need for their coworkers to think they're cool; with the way people binge-watch shows, wait for them to be on Netflix after the season ends, "saving up" episodes to watch on the weekend, plus the sheer number of shows out there, a simple "haven't seen that yet" would seem to suffice. Reply Post Message Messages List Start a Board Login 50% 50% clrmoney 10/11/2016 10:26:25 AM User Rank Platinum Hulu Research The watercooler effect is like a magnet to get your attention which is also great for business. Reply Post Message Messages List Start a Board Login 50% 50% batye 10/11/2016 1:35:41 PM User Rank Platinum Re: Hulu Research @clrmoney interesting point, I would say yes and no as it all depends :) Reply Post Message Messages List Start a Board Login 50% 50% mhhf1ve 10/11/2016 4:03:48 PM User Rank Platinum Why people lie about watching TV shows... @afwriter - I don't think this survey is saying that people try to pretend to have a conversation about a particular show, but it's saying that people lie about having seen a few episodes. eg. "Yah, I watched the first few episodes of Game of Thrones, but I didn't really get into it." (When they in fact have never seen the show at all.) Part of the reasoning behind these lies is.. a kind of class-ism. If you don't have an HBO account or subscribe to Netflix, then you might be finanically less well-off than your co-workers (and who wants to admit to that?). Try to hang out with co-workers nowadays without a smartphone... if you use a flip phone now, you're so uncool (or poor). Reply Post Message Messages List Start a Board Login 50% 50% JohnBarnes 10/12/2016 7:26:05 AM User Rank Platinum Re: Why people lie about watching TV shows... mhhf1ve, Used to be if you asked people what magazines they read, Harpers, the Atlantic, and Saturday Review all beat out TV Guide, Readers Digest, and the National Enquirer, but the sales told a different story. Nowadays people spend hours keeping up with the Kardashians but talking about the latest HBO high-profile scripted series. Reply Post Message Messages List Start a Board Login 50% 50% Joe Stanganelli 10/14/2016 9:20:49 AM User Rank Author Re: Why people lie about watching TV shows... @John: Nate Silver talked about this effect some years ago and its impact on political polling. I forget the exact term he used, but I believe it was along the lines of the "genteel southerner effect". The idea is that the respondent -- who perceives his or her views to be in the minority and perhaps offensive to some -- answers in what he or she believes to be a more socially acceptable way (thus skewing the polls). (Also known as, as I'm sure you're aware, as "the spiral of silence".) Reply Post Message Messages List Start a Board Login 50% 50% elizabethv 10/16/2016 4:47:25 AM User Rank Platinum Re: Why people lie about watching TV shows... @JohnBarnes - That's a really good point. It's all about keeping up with the Jones'. People like to feel included and fit in with the group. But I still think it would be better to tell the truth instead of wasting time reading wikis. Reply Post Message Messages List Start a Board Login 50% 50% batye 10/13/2016 12:40:46 PM User Rank Platinum Re: Why people lie about watching TV shows... @mhhf1ve interesting point... but to each his own I'm still using old non-smart nokia phone with great battery life :) Reply Post Message Messages List Start a Board Login 50% 50% mhhf1ve 10/11/2016 4:18:04 PM User Rank Platinum 409 scripted TV shows... I wonder how much the "scripted TV show" stats have grown over the years..? Add on the "Reality TV" shows, and it's amazing how much TV is available now. Reply Post Message Messages List Start a Board Login 50% 50% batye 10/13/2016 12:43:40 PM User Rank Platinum Re: 409 scripted TV shows... @mhhf1ve interesting point... in my mind everything is scripted this days on tv... even most of the "live" shows :) - how I see it... Reply Post Message Messages List Start a Board Login 50% 50% elizabethv 10/14/2016 8:43:57 AM User Rank Platinum So confused... I mean, yeah, I know people lie. But I had no idea people lie about seeing TV shows. Why is this a big deal? I guess I was never one to try hard to fit in with the group. But how do you fake having seen a TV show? Unless you go and read the wiki on the TV show right after saying you saw it. Sounds like a waste of time to me..... Reply Post Message Messages List Start a Board Login 50% 50% Joe Stanganelli 10/15/2016 1:37:42 PM User Rank Author Re: So confused... @elizabethv: Maybe so you can cut short those people nagging you that you HAVE to watch The Wire? ;) Reply Post Message Messages List Start a Board Login 50% 50% elizabethv 10/16/2016 4:40:23 AM User Rank Platinum Re: So confused... Haha, I suppose some people can be overbearing. Maybe it would depend on the person and how annoying they were about it..... But seriously, have you seen The Wire?* (I definitely have not. Lol.) Reply Post Message Messages List Start a Board Login 50% 50% Joe Stanganelli 10/22/2016 4:40:42 PM User Rank Author Re: So confused... I fell out of The Wire at the Season 2 premiere. Since then, it's been on my "I'll get around to watching that again...someday" list. Reply Post Message Messages List Start a Board Login 50% 50% mpouraryan 10/16/2016 12:14:30 PM User Rank Platinum Re: So confused... Just to "hopefully" help nudge the conversation further, something for all to review and think about: https://www.theguardian.com/technology/2015/dec/29/irans-blogfather-facebook-instagram-and-twitter-are-killing-the-web?CMP=twt_gu Reply Post Message Messages List Start a Board Login 50% 50% mpouraryan 10/16/2016 2:49:09 PM User Rank Platinum Re: So confused... ..and just one more "addendum" to this thought which I look forward to the community sharing thoughts on it: https://www.theguardian.com/media/2016/oct/16/is-golden-age-tv-over-netflix-shows-cable-television?&utm_source=currently&utm_medium=browser-extension&utm_campaign=chrome Reply Post Message Messages List Start a Board Login 50% 50% batye 10/16/2016 3:39:24 PM User Rank Platinum Re: So confused... @mpouraryan same on my end the same hope.... - thanks for the link - interesting reading :) Reply Post Message Messages List Start a Board Login 50% 50% mpouraryan 10/16/2016 3:41:26 PM User Rank Platinum Re: So confused... What I would be curious to see is whether you see what is called for as reality in Canada Today or not. Reply Post Message Messages List Start a Board Login 50% 50% batye 10/16/2016 3:56:59 PM User Rank Platinum Re: So confused... @mpouraryan today reality in Canada must be politicaly correct reality and no other way ... I do see it :) ... Reply Post Message Messages List Start a Board Login 50% 50% elizabethv 10/19/2016 9:07:56 AM User Rank Platinum Re: So confused... @mpouraryan - Wow! The article from Hossein Derakhshan was amazing! Thank you so much for sharing. I like how he pulled everything - essentially - going on in the world today as a result of our new life living off social media. Realistically insignificant opinions and facts become much larger than they really are or should be in the scope of the world, while the big things seem to go unnoticed. Caring about what Kim Kardashian's daughter wore takes precedence over trying to have a discussion about the beliefs of the people in ISIS and how we might try to touch that part of the world. His perspective is unique, and it is likely only someone with that unique experience that would even notice what social media has truly done to our society. Thank you so much!! Reply Post Message Messages List Start a Board Login 50% 50% mpouraryan 10/19/2016 9:13:34 AM User Rank Platinum Re: So confused... He's indeed a pioneer--and he's paid a very heavy price for having been one. Some words of wisdom no doubt. Reply Post Message Messages List Start a Board Login 50% 50%		Latest Articles Seven Sign Up for Italy's 5G Auction Italy's 5G auction could exceed a government target of raising €2.5 billion ($2.9 billion) after attracting interest from companies outside the mobile market. 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