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elizabethv
elizabethv
9/29/2016 10:11:43 PM
User Rank
Platinum
Re: 200 channels
@ John Barnes - My husband, the culinary major, actually is one of the people that eats the parsley. The literal parsley. He says it's included (at least partially) to help settle your stomach and freshen your breath.  Your analogy is spot on, so now we just wait to see if cable companies will figure out a way to offer a la carte, or if customer preferences will go ignored for the sake of profit. 

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faryl
faryl
9/29/2016 9:22:48 PM
User Rank
Platinum
Re: Cord Shaving
The demographic breakdown is interesting. I wonder how much of that ties with the demographics of the different shows that are available on the different services (i.e., is content driving the decision as much as cost does)?

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faryl
faryl
9/29/2016 9:19:04 PM
User Rank
Platinum
Re: 200 channels
Lol at "since I've been paying my own bill" (Because I'm right there with you on that!)

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faryl
faryl
9/29/2016 9:16:59 PM
User Rank
Platinum
Re: How do they know?
It's funny - there was a time where I would have been happy to pay $20/month for just HBO. But by the time they made that available, I'd grow accustomed to waiting to watch stuff on Netflix or Amazon, or spending the occasional $30 for a season pass.

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faryl
faryl
9/29/2016 8:57:49 PM
User Rank
Platinum
Re: 200 channels
Now I'm craving kumquats:)

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freehe
freehe
9/29/2016 9:31:24 AM
User Rank
Platinum
Cord Shaving
Cord shaving is a growing trend and will continue until companies stop being profit focused and return to being customer centric like most companies were when they were originally founded.

The data shows what customers have been saying and wanting all along. Give us what we what and you will get what you want - customers and profit.

Unfortunately telcos don't give customers what they want until they decide to cancel and by then it's too late. That is why churn is so high for cable subscribers.

 

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Michelle
Michelle
9/28/2016 10:59:31 PM
User Rank
Platinum
Re: 200 channels
Distribution and revenue models were built with the old way of doing business. Hopefully, all that will be updated to favor consumers as much as distributors.

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Michelle
Michelle
9/28/2016 9:05:15 PM
User Rank
Platinum
Re: How do they know?
@VN Ahh, of course. You must pay for something to learn more about methodologies.

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JohnBarnes
JohnBarnes
9/28/2016 7:41:25 PM
User Rank
Platinum
Re: 200 channels
ElizabethV, Well, think about how it works for the supermarket. They have beautiful shiny kumquats on display. The case that holds them, the specialty shipments to replace them, all that is expensive. If they put the whole cost of the kumquats into their few kumquat sales, the price would take them right out of the market. But because they are there, the few kumquat fans have to shop at that store. While there they buy high profit items like bread, milk, soda, and greasy freezer snacks. Thus the store loses money on kumquats but makes it back in sales of staples to a larger number of buyers. All those high profit items cost slightly more to cover the kumquats. A few kumquat freaks get their kumquats, everybody pays more for popular stuff, and the store makes money overall. The difference between that and entertainment packages is only that the store can conceal it better than the cable company. In fact the store can even use the availability of all that stuff you never buy but help to pay for as evidence of what a great place to shop they are. Ditto the parsley. Less than 1% of diners eat it but we all pay to have part of our plate concealed so we won't be aware that our entrees could be bigger or that there is room here for another side. But have you ever asked a restaurant to take the parsley off and either give you more corn or take a nickel off the price? A la carte will happen -- as soon as the cable companies or their successors figure out how to charge the long tail to the fat body invisibly. Probably people will actually be paying more for the things they want, but they'll feel so good about not being forced to buy things they don't want!

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afwriter
afwriter
9/28/2016 4:48:24 PM
User Rank
Platinum
Re: 200 channels
Isn't that pretty much what they are doing with skinny packages like Sling and PSVUE?  I have been on board with this idea since I first started paying my own cable bill. 

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