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JohnBarnes
JohnBarnes
9/29/2016 2:32:33 PM
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Platinum
Re: Facebook's Bath Math Raises
Freehe, I'm not sure who would care about or benefit from there being any standard metrics. Advertisers making a big enough buy always ask for -- and can get--the raw data that they then process according to their actual specific needs. And the app providers do the same for themselves. Other than making illegal collusion easier, and giving journalists very simple stories to write, who would benefit?

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JohnBarnes
JohnBarnes
9/29/2016 2:22:50 PM
User Rank
Platinum
Re: Facebook's bad math
Freehe, Metrics should reflect what the decision makers want to know. One reason for placing ads with Facebook is that videos do play automatically there. (Of course counting auto plays separately from deliberate plays would be even better -- but for that matter, radio advertisers would love to know how often you actually want to listen and how often you just weren't paying attention and left it off.

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freehe
freehe
9/29/2016 9:41:09 AM
User Rank
Platinum
Facebook's Bath Math Raises
Sounds like the industry needs standards for calculating metrics, where is ANSI, IEEE?

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freehe
freehe
9/29/2016 9:40:32 AM
User Rank
Platinum
Facebook's bad math
I am not surprised the Facebook inflated their metrics.  I suspect most companies do the same because they are focused on profit and wanting to stay ahead of the competition even if it means doing committing acts that are unethical or illegal.

I am curious to see the metrics if videos did not play automatically on Facebook.

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freehe
freehe
9/29/2016 9:40:14 AM
User Rank
Platinum
Facebook's bad math
I am not surprised the Facebook inflated their metrics.  I suspect most companies do the same because they are focused on profit and wanting to stay ahead of the competition even if it means doing committing acts that are unethical or illegal.

I am curious to see the metrics if videos did not play automatically on Facebook.

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freehe
freehe
9/29/2016 9:39:00 AM
User Rank
Platinum
Re: Bah
@adi, good points.

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Michelle
Michelle
9/28/2016 9:03:26 PM
User Rank
Platinum
Re: Bah
@Joe I haven't read Adams' take on such things. This is no surprise to me at all. I had assumed something like this was afoot. Why choose a standard of measurement when you don't really need it to keep your customers. 

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Joe Stanganelli
Joe Stanganelli
9/28/2016 12:16:56 PM
User Rank
Author
Re: Bah
@Michelle: And if I had wheels I'd be a wagon.  ;)

This goes to Scott Adams's theory of the "confusopoly" that he espoused in The Dilbert Future some years ago.  Confusopolies are forms of oligopolies where there is enough business for everyone so long as the companies involved confuse their customers and demographics enough on differentiating factors to the point that customers are unable to understand, know, or appreciate that the competing companies' products or services are essentially the same.

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Joe Stanganelli
Joe Stanganelli
9/28/2016 12:14:31 PM
User Rank
Author
Re: Bah
@John: You've hit the nail on the head, of course (as you are wont to do).  It's a lot easier for overpaid marketing execs to throw some numbers together for vanity metrics than it is to actually calculate and project ROI.

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JohnBarnes
JohnBarnes
9/28/2016 7:48:15 AM
User Rank
Platinum
Re: So.....
ElizabethV,

Not only that, if you use any of the various mix features in many different music video sites, you only pick the first song; after that you're finding out what the algorithm thinks you ought to like. And the algorithm, of course, is driven by the data accumulated by millions of passive algorithm-followers just like you.

Eventually we will all perish by starving to death in a collective earworm, unable to leave our chairs because it's already played the Llama Llama song fifty times and we have to hear it again.

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