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mhhf1ve
mhhf1ve
10/11/2016 4:12:01 PM
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Platinum
Re: trending
> "the subscribe and save model must bring in more sales."

Retailer wouldn't offer a "subscribe and save" option if it didn't benefit them! And I've tried it with a few things.. and noticed that it's not usually a great deal. Amazon says you can "save 15%" with a subscription, but I've seen lower prices available on Amazon for some items that I tested a subscription with... so the subscription is more for convenience than savings for shoppers.

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DHagar
DHagar
10/11/2016 3:18:48 PM
User Rank
Platinum
Re: trending
@mhhf1ve - regarding questions on "unintelligent" advertising.  I fully agree.  Even with Amazon's ordering system it is not "intelligent" - it recalls and searches, but does not build any kind of intelligence.

I know they are doing great things on the ordering/fulfillment and with the cloud services.  But if they want to win my "Stamp of Approval", they should invest additionally in analytics, at least for their subscriber customers.

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batye
batye
10/11/2016 1:54:45 AM
User Rank
Platinum
Re: trending
@mhhf1ve this days amazon doing strange things trying to grab and hold on to customers anyway possible...

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Ariella
Ariella
10/10/2016 7:01:40 PM
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Author
Re: trending
@mhhf1ve the subscribe and save model must bring in more sales. Target now offers it, too. I haven't signed on to any of these yet, though I can see the appeal in having things just come without having to order to replenish.

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mhhf1ve
mhhf1ve
10/10/2016 5:33:16 PM
User Rank
Platinum
Re: trending
I've noticed that if Amazon detects you buying things that need to be replaced (eg. shampoo, etc), that it'll suggest adding such items to a "subscribe and save" plan where they'll just automatically send it to you every so often (at your desired interval).

So.. yah.. some ads are mysteriously redundant or seemingly ineffective... I guess they must be somewhat effective for some people or else it wouldn't continue to happen?

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Ariella
Ariella
10/10/2016 1:07:00 PM
User Rank
Author
Re: trending
@mhhf1ve I think it's either the same exact thing or the related or similar things one sees appearing any time they make a selection on the site. Now it would make sense to offer the same thing at interval if it is something that always has to be replaced, say detergent or shampoo. That you could market with "time for a new one."  But that I haven't noticed.

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mhhf1ve
mhhf1ve
10/10/2016 12:31:54 PM
User Rank
Platinum
Re: trending
I've never quite understood the ads for things on Amazon that you've already bought. Amazon knows you just bought a particular item, but it'll still show you ads for more. Maybe some people can't get enough of whatever they just bought? Or it's a chance to upsell? Amazon's return policy is pretty easy, so maybe if you see an ad for a bigger better thingamajig that you'll keep shopping....?

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Ariella
Ariella
10/10/2016 12:19:13 PM
User Rank
Author
Re: trending
@mhhf1ve yes, though it seems rather reactive to me. The ads all show things that I've already looked at on the retailer site. If I didn't already click to buy, it may mean I decided not to. That's a problem in general, being shown what you looked at on a site when you may have decided to either forego it or have already purchased that thing or its substitute from another seller.

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mhhf1ve
mhhf1ve
10/10/2016 12:12:52 PM
User Rank
Platinum
Re: trending
Hmm. Tracking the ROI on Facebook ads shouldn't be *that* difficult - should it? At least for products/services that can be purchased directly from a FB link.

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Ariella
Ariella
10/9/2016 4:00:10 PM
User Rank
Author
Re: trending
@mhhf1ve not 60%, I'd say. But back in the old days when Ad Blocker worked on it, I managed to eliminate all ads. So it is a change for the worse in my view. Also the only ads that get my attention are the ones that are obviously based on my browsing history from particular online retailers, like LL Bean this past week. But those retailers can already get to me via email. So I'm not sure they gain that much from those ads. They should do their own ROI analysis for that. 

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