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Ariella
Ariella
8/9/2016 7:00:08 PM
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streaming
and now Disney is getting into baseball streaming game. The WSJ reports: 

Disney said it is acquiring a one-third stake in BAMTech, a technology services and video-streaming company formed by Major League Baseball. As part of the deal, BAMTech was separated from MLB's broader digital business, MLB Advanced Media.

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clrmoney
clrmoney
8/10/2016 11:02:02 AM
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Platinum
Ad video sponsoring
It may be because with Hulu has a lot of subscribers and it is a billion dollar business so it may be some vaule to having it before they shut down.

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afwriter
afwriter
8/10/2016 4:58:24 PM
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Platinum
Some are Still Managing
There are a few apps out there - one which I just recently discovered - which have a fair amount of decent content and are still ad supported.  That doesn't mean that it can't all change tomorrow. 

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jbtombes
jbtombes
8/10/2016 10:15:43 PM
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Platinum
Tech issues
There's also the challenge of getting the ad insertion technology correct. Inserting on the client side - Hulu's original approach - requires smart clients and users who aren't smart or savvy enough to deploy ad blockers. 

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JohnBarnes
JohnBarnes
8/11/2016 7:13:02 AM
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Platinum
Re: Tech issues
jbtombes,

More than just smartness or savvy, it also requires an underlying agreement about ads and their value that is genuinely shared by advertisers and consumers, and though some advertisers can be backed off enough to leave some space for the consumer's enjoyment, and some consumers can be persuaded that there is some kind of ethical duty to look at the ads, for the most part, most players on both sides play it as a zero-sum game, for the excellent reason that it is.Consumers want to consume free, including not being annoyed by ads; advertisers want as much attention as they can get. Telcos and other companies in the middle have two toddlers and one piece of candy to cope with (and they're only there in the middle because they are hoping to eat some of the candy themselves!)

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Ariella
Ariella
8/11/2016 9:27:15 AM
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Re: Tech issues
<Hulu's original approach - requires smart clients and users who aren't smart or savvy enough to deploy ad blockers. > @jbtomes that becomes a kind of escalating battle when publishers push ads, viewers put in ad blockers, publishers' software picks up on that and blocks the content until the blockers are removed, etc. I've noticed that with a number of online publications like Forbes. Bloomberg now just notes that you're using the ad blocker but doesn't block the content. It's polite about it and requests you whitelist the site without an overt threat of no ad, no articles. But as my tech-inclined friends on G+ insisted in response to the news of FB ads, you can always block ads; it just grows more challenging

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jbtombes
jbtombes
8/11/2016 11:36:46 AM
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Platinum
Re: Tech issues
Blocking is one reason why there's interest in server-side ad insertion. Client can't stop them that way.

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Ariella
Ariella
8/11/2016 1:26:10 PM
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Re: Tech issues
@jbtombs so there is a way that can't be blocked, no matter how technically skilled you are? 

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mhhf1ve
mhhf1ve
8/12/2016 7:09:43 PM
User Rank
Platinum
At least this move suggests Netflix won't go the other way?
I think consumers can breathe a sigh of relief that Netflix probably won't be trying out ads on users now.... It's non-trivial to get the ad inventory up to a sufficient level so that it can pay for the operational costs of a Hulu-like service. (We've mentioned elsewhere here that the ads on Hulu are VERY repetitive because the ad inventory just isn't that robust.)

 

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