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batye
batye
7/7/2016 4:04:52 AM
User Rank
Platinum
Re: Too many cooks
@faryl I could agree more... some customers in Canada did try it :) fight for better deals on technology :) - https://www.facebook.com/CanadiansAgainstRogers/  and https://en.wikipedia.org/wiki/OpenMedia.ca... 

 

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faryl
faryl
6/29/2016 3:14:02 AM
User Rank
Platinum
Re: Too many cooks
My thoughts as well. (More cost effective approach: OTT customers banding together and sharing subscription fees!) ;-)

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freehe
freehe
6/28/2016 10:09:42 PM
User Rank
Platinum
OTT Competitors Unite
I agree OTT competitors should unite to provide the best products and services for consumers. Consumers should be the top priority when producing services while balancing costs.

This will save companies time, money and resources. Companies will be able to quickly expand their market share/customer base and deploy products faster, in addition to increase revenue.

 

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inkstainedwretch
inkstainedwretch
6/28/2016 2:29:31 PM
User Rank
Gold
OTT Portal
>>A single provider with billable a la carte would probably have less choices...

Just to be clear, what I'm proposing is not that major OTT providers merge into a single provider (or a smaller number of providers). I don't see a good rationale for that, either from a viewer or a provider standpoint.

What might possibly be workable for everyone involved is a twist on what Adi proposed: an app that provides a single interface to multiple OTT providers. You open the app, and there are your choices: Netflix, Amazon, Hulu, NFL Red Zone -- whoever decides to participate.

I start with the assumption that right now cord-cutters subscribe to a limited number of OTT services. Netflix alone. Or Netflix and Hulu. Or Hulu and Amazon and HBO Now. Whatever. But no more than three or four, because the aggregate cost ceases to be a good value.

What I'm proposing for discussion is an app for which subscriber pays their flat monthly fee for access to all participants. That fee would be set at something meaningfully less than the aggregate for all (the exact number is a detail). As noted in the blog post, I would expect it to be a fairly simple matter to apportion proceeds based on usage. It would not be a la carte to the viewer.

Viewers win because they get access to more content. The question is if it is possible for all the providers to win? This proposal seems like a great proposition for the newest/smallest competitors with the least amount of original content to offer -- but maybe I'm missing something? 

Now I'm not sure it's a great proposition for a company that already has an established value proposition -- someone like Netflix or Hulu. But it is possible that the value that viewers see in the app would encourage more cord-cutting, thereby increasing the value of a Netflix or a Hulu. 

I think this would only work if Netflix and Hulu participated.

Again, there would be clear value for viewers. The question is if there's enough potential value for the providers to consider the idea?

-- Brian Santo

 

 

 

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Michelle
Michelle
6/28/2016 2:27:19 PM
User Rank
Platinum
Re: Too many cooks
@John I think you're spot on in that assumption and I agree. The whole system would need an overhaul before a true a la carte market could thrive. 

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JohnBarnes
JohnBarnes
6/28/2016 2:22:35 PM
User Rank
Platinum
Re: Too many cooks
Michelle, that's where I have my doubts that a money pump can't happen in the real world. Too many things -- election cycles, fashion, entertainment trends -- look like money pumps to me. So I'm not at all sure there can't be a stable effective market version of a la carte content, whether the economists like it or not.

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Michelle
Michelle
6/28/2016 2:06:09 PM
User Rank
Platinum
Re: Too many cooks
So there's really no hope for an easier solution for consumers? A la carte content will continue as is until all providers play nice? I don't see that happening ever.

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batye
batye
6/28/2016 11:40:54 AM
User Rank
Platinum
Re: Mnay competitors
@clrmoney yes I could not as it does make sense this way, plus better oportunities...

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clrmoney
clrmoney
6/28/2016 11:00:20 AM
User Rank
Platinum
Many competitors
They all should join forces for better businesses and more opportunities for others in a way.

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clrmoney
clrmoney
6/28/2016 11:00:10 AM
User Rank
Platinum
Mnay competitors
They all should join forces for better businesses and more opportunities for others in a way.

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