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mpouraryan
mpouraryan
8/15/2016 5:03:40 AM
User Rank
Platinum
Re: BT YouTube Boost
I agree it is a smart move--but what about monetization.   YouTUbe is starting not be as relevant as the other platforms.

 

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vnewman
vnewman
7/8/2016 2:27:43 PM
User Rank
Platinum
Re: BT YouTube Boost
Next Headline: "Football fans across the world crash YouTube trying to view Final" :)

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dlr5288
dlr5288
5/24/2016 3:46:54 PM
User Rank
Platinum
Re: BT YouTube Boost
Wow I didn't know BT had five million customers?! But yeah great move on their part showing it on YouTube. Because YouTube is so big, no doubt it'll bring in for viewers for BT.

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freehe
freehe
5/22/2016 9:57:03 PM
User Rank
Platinum
BT YouTube Boost
Great move by BT, Google YouTube is a global powerhouse. BT offers up to 52MB in fiber speed. They offer TV, broadband, phone, sports and mobile plans to 180 countries. Curious to see how BT progresses as a company in the future. BT has over five million customers. Viewing the upcoming final matches for free on YouTube will help BT gain a new audience and new customers increasing revenue.

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dlr5288
dlr5288
5/22/2016 5:58:02 PM
User Rank
Platinum
Let's see
I can see why BT decided to use YouTube. YouTube is widely known and accessible to pretty much everyone. It'll be interesting to see however is this pans out well for BT.

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JohnBarnes
JohnBarnes
5/16/2016 2:40:33 PM
User Rank
Platinum
Re: BT to Youtube
@ariella, Or it may be that there are big advantages to following a sport that many other people do (more people to talk with!) so you get about one sport per experience the public wants. It's long been noted that soccer and basketball both appeal to fans who like constant fluid motion, and that baseball and cricket fans both love statistics and both like to watch a game in which the purpose of each subsequent play changes all the time.

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Ariella
Ariella
5/16/2016 8:55:40 AM
User Rank
Author
Re: BT to Youtube
@JohnBarnes Very interesting. I suppose if I watch enough of those, perhaps I'd become a sports fan of at least one sport. Isn't it also possible that just a limited number of sports can be big in a particular place? So soccer is big outside the US and cricket is big in the countries influneced by the UK, but neither of them follow baseball.

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JohnBarnes
JohnBarnes
5/15/2016 2:15:40 PM
User Rank
Platinum
Re: BT to Youtube
@afwriter,

There's a longstanding notion that soccer is going to catch on in the US eventually because so many kids play it in youth leagues, so eventually you'll have a big enough audience that understands it. The trouble with this hypothesis, I think, is that you have to understand soccer to watch it more than you have to understand it to play it (which is why it's so often a little-kid sport here).  Bicycle racing and most of the combat sports (boxing/karate/judo/MMA/real wrestling) have a similar problem: they don't intrinsically train young participants to become middle-aged fans.  (I'm not sure hockey or basketball do either but they're already established).

What may really make a difference is the proliferation of "how to watch" videos on YouTube.  Thanks to those I can almost believe that cricket is not an elaborate form of performance art intended as a practical joke on the viewer, and I'm at least aware that I could probably learn to watch it (though I'm not terribly motivated to).

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vnewman
vnewman
5/14/2016 9:10:17 PM
User Rank
Platinum
Re: BT to Youtube
Well this is certainly good news for those poor blokes who aren't able to duck out of work to watch the final at the pub!

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afwriter
afwriter
5/13/2016 4:07:46 PM
User Rank
Platinum
Re: BT to Youtube
@JohnBanres I love the analogy!


Where I live in Minnesota it looks as though they may be opening another Guava stand as Soccer - I know, I know, futbol, and lacrosse are becoming increasingly popular.  I am not sure how long it would be before they could actually influence broadcasting, but I could see it happening eventually. 

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