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afwriter
afwriter
5/10/2016 2:26:54 PM
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Woah
This took me by suprise. I can't wait to throw a few videos up there and see what happens.  If this were any old company I would expect it to fold in a week, but with Amazon backing we could be seeing something big here. 

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mhhf1ve
mhhf1ve
5/10/2016 2:44:49 PM
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Re: Woah
It's really interesting to see Amazon try to take on YouTube...

This move sounds a bit more like Vimeo than YouTube, but it's close enough. And I think Amazon has the requisite scale to serve billions of videos like YouTube does, unlike some of the former competitors of YouTube that didn't have access to Google's massive datacenter infrastructure. This move also will go well with Amazon's Twitch strategy, too, I think.

(I wonder, though, if Amazon will have to create its own version of ContentID and annoying copyright policing tech to takedown uploads from babies dancing to pop music, etc.)

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mhhf1ve
mhhf1ve
5/10/2016 2:51:46 PM
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Who else could try this?
Amazon may be the only cloud service that could really try this.. How many other enormous cloud service providers have the scale that Amazon does for serving video? Netflix runs on AWS already, so Amazon definitely has the technical ability to serve up the traffic. I'm not sure where Hulu is hosted? Could any cableco or telco try to do this (or something similar) without Amazon? (I suppose it could be done with Azure or Rackspace... or Equinix..?)

Looks like Hulu uses Equinix datacenters... hmm... 

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afwriter
afwriter
5/10/2016 3:03:03 PM
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Re: Woah
@mhhf1ve Good point, I hadn't even thought about that. I have a feeling that it will start out rather lax on purpose, but tighten down as time goes on.

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clrmoney
clrmoney
5/10/2016 3:38:56 PM
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amazon brancing out
Amazon has many things to offer so to connect with youtube I thinki will be better for business expansion etc.

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mhhf1ve
mhhf1ve
5/10/2016 3:41:42 PM
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Re: Woah
> "I have a feeling that it will start out rather lax on purpose, but tighten down as time goes on."

That's just the way Youtube started.. but now that rightsholders know that playbook.. I'm not so sure it will go that way again. Amazon has pretty deep pockets, so I wouldn't be surprised to see some lawsuits being filed ASAP after infringing content is on Amazon's new service.

Amazon might be able to use its Mechanical Turk to try to ban copyright infringement, tho... :P

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Ariella
Ariella
5/11/2016 10:04:20 AM
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Re: Woah
@mhhf1ve the strict copyright enforcement only began after Google took over YouTube. I suppose that its search engine picks up the tags that indicate the video is something someone is still trying to sell or rent. Certain older movies that you'd expect would be off copyright because they are more than 70 years old are still subject to copyright because they are still considered marketable. Many of these used to be on YouTube but are no longer because Warner or some other production house is renting it on that platform. So a search for that video on YouTube will lead to a rental option. Or you sometimes find it listed but only with a URL to direct you to a something suspicious external account that claims to offer that movie to view for free. But several years ago, some of these movies were openly posted on YouTube.

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vnewman
vnewman
5/11/2016 12:38:52 PM
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Re: Woah
It took me by surprise too @afwriter, but then again it does seem like a natural progression or outgrowth since Amazon has already thrown its chips into the video on demand game.  It also has the infrastructure to pull it off, so why not?  

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Ariella
Ariella
5/11/2016 1:25:06 PM
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Re: Woah
There were more details on this, including the various payment options and incentives for the video providers  here:

Amazon has "tens of millions" of Amazon Prime members who get video streaming as part of their shopping and free-shipping subscriptions. Amazon sees video as a way to attract new customers and retain existing ones.

The companies are fighting for the eyeballs of cord cutters, those who cancel cable television subscriptions in favor of video streaming options, and those who never subscribed to cable at all.

 To compete on the video game front, Amazon is using Twitch, which it acquired in 2014. 

 

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vnewman
vnewman
5/11/2016 2:35:22 PM
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Platinum
Re: Woah
Well now what someone needs to develop/promote/sell is a means of uploading your videos to both sites at the same time for maximum exposure.  Otherwise you are limiting your viewing audience presuming this actually takes off.

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