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elizabethv
elizabethv
4/26/2016 7:35:07 AM
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Platinum
Re: Amazon Has a Long Way to Go
@faryl You should be able to see a banner across the corner of the content you want to watch if it falls under the category of Prime. I agree, it's pretty annoying when you want to watch something only find it out it isn't Prime. But ever since they added the banner, telling the difference has been significantly easier. 

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afwriter
afwriter
4/25/2016 8:23:33 PM
User Rank
Platinum
Re: Amazon Has a Long Way to Go
That just reminded me of someone who is being left out of this conversation. When it comes to paid content I always use Vudu because it keeps my entire collection in one place. If Walmart started offering a streaming service through Vudu Netflix could actually be in trouble. I doubt that they ever will though given the failure of both blockbuster and redbox streaming.

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faryl
faryl
4/25/2016 7:56:04 PM
User Rank
Platinum
Re: Amazon Has a Long Way to Go
I agree. The other thing I don't like about Prime is that it's a mixture of free and paid content. While that has the benefit of meaning a larger library, I hate when I think something I want to watch is available only to find out I have to buy/rent it. I'd rather use iTunes if I am going to pay for it.

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dlr5288
dlr5288
4/25/2016 7:46:12 PM
User Rank
Platinum
Amazon vs Netflix
I can definitley see Amazon becoming the next Netflix. I do think, however that it's going to take some time. Netflix is such a huge name and very popular today. I think with the prices and the new things that Amazon is offering they could move forward and take away Netflix costumers.

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DHagar
DHagar
4/25/2016 4:08:07 PM
User Rank
Platinum
Re: Amazon Has a Long Way to Go
@JohnBarnes, always appreciate your quality thinking!  I don't believe we disagree on the goals.  And I am not even sure we disagree or part ways on the process.  What I believe is taking place in the present economy is that success (ie simplicity) is achieved through knowledge & aligned processes.  I consider that (example of Apple) as requiring great expertise on the part of the provider to offer an elegant (ie simple to use) product.  Yes, the thinking is being done for them in that they don't need to know algorithms, data science - as that is built in with the technology design.  But the ability to build that design and consistently deliver competitive services requires knowledge on the part of the provider.

I see that as what Amazon is doing and I consider that a transformation in business and new service models.

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JohnBarnes
JohnBarnes
4/25/2016 2:53:32 PM
User Rank
Platinum
Re: Amazon Has a Long Way to Go
@DHagar, yep, definitely a place where we disagree. While I will certainly concede that it is still possible to make money and even sometimes a lot if money by finding and meeting customer needs, I think the real growth area in marketing is in encouraging customer responses to be simpler and more reflexive. -- I.e. dumbed down.

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DHagar
DHagar
4/25/2016 1:28:18 PM
User Rank
Platinum
Re: Amazon Has a Long Way to Go
@vnewman, I have had the same experience.  That has been my point about an "intelligence" that is missing with the volume of products now that they are handling.

True that keeping current is a seller's responsibility, but it seems that the Amazon organization has some missing gaps - even though their service is outstanding.  But if they were to differentiate between the items they have control of and make those real-time accurate.  And set up a channel of distributed sellers (there is already a differentiation in free shipping) where the information is updated less real-time and dependent on the supply chain, that would guide customers in their orders.

The reality is that they are successfully handling so many products and sellers that I believe it loses information/control, etc., in the secondary sellers and so getting a specific Brand gets lost in the "overall system".  If they would segment this, it would be really helpful to the customers and keep all of their services up to the original designs.  The challenges of all successful companies!

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DHagar
DHagar
4/25/2016 1:19:42 PM
User Rank
Platinum
Re: Amazon Has a Long Way to Go
@dcawrey, I am with you on that.  But as I see it, it plays to the person who doesn't want to pay or have access to that service for the entire year, so they just may value buying the service for targeted purchases (ie Christmas, etc.).  It may be playing to the "unbundling" offerings that customers value.

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DHagar
DHagar
4/25/2016 1:11:49 PM
User Rank
Platinum
Re: Amazon Has a Long Way to Go
@JohnBarnes, great points.

As I see it, today's issues are not a simple either or, in reality it is a hybrid of decisions.  Where you need repetitive "expedited processes", machines are definitely superior - I fully agree.  But speed, efficiency, production, etc., is now not the only criteria in the new economy - it was in the pure Industrial Revolution.  Now we have an economy that not only rewards efficiency, but responds to creative disruptions that change the economy and make the "efficient productions" obsolute (ie Kodak, booksellers, etc.).  So there is a new driver in our economy that attracts new capital when the creations are superior and add more value.

I think that gives us a more balanced - but disruptive - economy that deals with Moore's Law, etc.  I like his book "Dealing with Darwin".

That is where I believe the new more highly competitive economies wil reward the economic drivers of both.

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vnewman
vnewman
4/25/2016 12:46:31 PM
User Rank
Platinum
Re: Amazon Has a Long Way to Go
@Ariella, I don't shop there either because I absolutely hate lugging a shopping cart around and dragging stuff out the car when I can just have things delivered to my door instead (Amazon or Soap.com).  But there are a lot of people who love it - maybe because they feel they are getting a huge bargain, or perhaps it is a social thing - a way to get out and about and interact with other people in your community.  For those folks, Costco is like the promised land.  What Costco does, they do very well.  

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