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mpouraryan
mpouraryan
4/21/2016 2:10:58 PM
User Rank
Platinum
Re: Like buttah
The multitude of channels and choices becomes "mind boggling".    Where content providers focus on is also a challenge too to rise it above it all to be noticed.   Some, though, are losing as epitomized by how the content providers have to adjust to the realities--look at what is going on with Viacom and Dish For instance.

Challenging times indeed.....

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elizabethv
elizabethv
4/21/2016 8:42:42 AM
User Rank
Platinum
Re: Like buttah
@mpouraryan I completely agree, the OTT bandwagon is really becoming over-crowded. And some of the other smaller options might actually be viable, I just don't have the ability to check every one, pay for every one, and watch content from every one. So if you're small, and you really only have one or two things I would consider watching, it just isn't going to be worth it to me. Which will just mean another reason to stick with Netflix. 

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mpouraryan
mpouraryan
4/20/2016 8:05:17 PM
User Rank
Platinum
Re: Like buttah
Everyone seems to be wanting to get into the OTT bandwagon right now--it is becoming ever so crowded and at times, confusing.    The so-called "Chasm" is yet to be reached as all are trying to figure out how to compete in a "post-cord" world.       As for Music, all I look for is the entertainment and Amazon does a nice job of curating it already.    

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clrmoney
clrmoney
4/18/2016 11:23:24 AM
User Rank
Platinum
Over the Top
Over the Top is a great service and idea for video service to offer the public etc.

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dmendyk
dmendyk
4/17/2016 1:35:34 PM
User Rank
Platinum
Re: Like buttah
I saw a piece this week on giveaways -- the conclusion was that businesses generally don't see any long-term uptick from offering limited-time free samples. So churn away!

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dmendyk
dmendyk
4/17/2016 1:27:10 PM
User Rank
Platinum
Re: Like buttah
You should talk to some musicians to hear what they think about how digital distribution has affected their financial prospects. The point of comparison between video and music is this: When the distribution process is disrupted, there's a very strong chance that value (as in, revenue) will fall out and not be recovered.

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elizabethv
elizabethv
4/17/2016 8:57:00 AM
User Rank
Platinum
It's all about content....
There's no surprise that Netflix is leading the pack, they have the most content, and more than that, the most quality content. Amazon definitely competes where content and quality are concerned, but to make it worth it you have to have Amazon prime, which has a decent list of free content (once you pay for Prime) but the cost of prime is significantly larger. You do get more than just Prime Video, but if you aren't planning on using anything but Prime Video, it's really not worth it. I have CBS All Access, but really it was just to watch the Big Bang Theory, and once the new episodes end, I'll probably cancel. It is interesting that CBS All Access has added the ability to watch old CBS, instead of just the current ones. I'm sure they have to do something to compete with Netflix. 

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JohnBarnes
JohnBarnes
4/16/2016 10:01:16 PM
User Rank
Platinum
Re: churn...
@mhhf1ve, ultimately the battle cry of the content demand revolution is probably "I just want the stuff I want, when I want it, on whatever screen I want it" and each successive step toward  universal access on demand for content a la carte is going to immediately grab most of the market, every time, until that "universal access on demand for content a la carte" endpoint is all there is. It's a system where there's no turning back and all the rewards are for converging on one point.

But as for the path by which we will get there, beats me. And it might be a very long path indeed, which will probably forever bewilder customers, who don't see why we don't have it already.

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mhhf1ve
mhhf1ve
4/16/2016 8:39:01 PM
User Rank
Platinum
Re: churn...
> "I think customers have a hard time wrapping their minds around the licensing.."

I think the inside baseball of content licensing is still a real problem for many players. Customers are annoyed that Disney doesn't play that well with Netflix. Some people are annoyed enough to turn to VPNs to get around geo-blocking and other services such as easy-to-use pirate sites.... 

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faryl
faryl
4/16/2016 7:17:06 PM
User Rank
Platinum
Re: Like buttah
This article reminded me I need to cancel my documentary channel subscription before the free trial ends! I signed up specifically to watch "The Spiral Staircase" - so I'm contributing to the content-specific churn. :)

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