Comments
DHagar
4/19/2016 10:02:46 PM
User Rank Platinum
Re: room for competition...
@John Barnes, excellent reflection on the industry - I see your point. The opportunity is Blue Ocean, but the profit cycle dictates the proven money makers. Noting that the publishers make profit all ways, being the holders of the "real estate" (networks and channels for the content).
I guess then that it takes real effort to truly be creative and drive the Blue Ocean opportunities and transformation, but when one does, they definitely open up new doors.
Goes to prove the statement that "Luck is preparation for opportunity".
JohnBarnes
4/19/2016 9:04:30 PM
User Rank Platinum
Re: room for competition...
@DHagar, well, kind of. Abundant outlets means lots of room to discover what works. For example, almost all the commercial genres -- sci fi, horror, romance, etc. originate in their modern forms in magazine fiction between about 1900 and 1940, because at that time launching a magazine (and later, a comic book) was incredibly cheap and usually made at least a little money, so there was room for a huge amount of experimentation, and all sorts of odd magazines could flourish. Then for a while paperbacks served the same literary purpose; for a brief few years, Spillane and Spinoza shared a publisher, and it worked out pretty well, at least for Spillane.
But when it's really costly to put anything new out, you get things like mainstream pop in the 70s, television in the 60s, or hardcover book publishing now: lots of playing it safe and minimal deviation from formula.
It's more that the market structure opens or closes the throttle on creativity/originality, I think, than that people actually prefer the original and the creative. It's just that there's a certain minimal amount of creativity that has to go into even the most pedestrian work. But the producers always make money, whether it's tenth-generation copied schlock or bold new innovations, and the creators who can get their work through the producers to the audience always make money. (And the audience always spends money, bless their hearts). It's just who gets to play that differs from game to game.
Ariella
4/19/2016 7:33:17 PM
User Rank Author
Re: Overstatisticianization
< At some point, it's probably cheaper to just buy the DVDs of the stuff you like and stop paying the monthly fee. Especially now that they no longer care one iota about analyzing your preferences and recommending stuff that you'll actually like, like they used to.>
@Joe Yes, it would make sense to own what you want to watch over and over again to be sure you have it accessible. I don't subscribe to any of these services myself, so I don't know first-hand what changes they've made, but I have seen some people complain that Netflix has dropped some of their favorite shows.
DHagar
4/18/2016 2:18:40 PM
User Rank Platinum
Re: room for competition...
@John Barnes, excellent insight. So that proves the point that the Blue Ocean remains with "original creativity", not just those looking to capitalize on what has been created.
DHagar
4/18/2016 2:15:16 PM
User Rank Platinum
Re: Overstatisticianization
@Joe Stanganelli, well there you go - that's what will cause them to fail. Thanks for update. I fully agree, they will lose the value they are providing if they don't stay current and keep their pricing competitive. There are too many other options.
That's where companies lose their market share is when they start to "coast" and cash in on their customer base without uping their game.
clrmoney
4/18/2016 11:28:30 AM
User Rank Platinum
netflix in the league
I think that netflix is taking over alomost everything so they will be competition for HBO will be a challenge.
JohnBarnes
4/16/2016 11:15:53 PM
User Rank Platinum
Re: room for competition...
Don't assume that the best shows always got made and the worst always died, or that there is more than a wobbly relationship between the "propensity for greenlight" bell curve and the "overall quality" bell curve. The great creative periods in pop culture are mostly the ones with low entry barriers, in which there is a huge variety of content and the audience gradually sorts it out; dead periods tend to be the ones governed by Price's Law ("if losing a customer costs more than gaining a customer pays, innovation and novelty decline to zero") because of high entry barriers.
Dilution by spreading across too many franchises happens in sports, because you can rank players pretty precisely and the poor franchises don't have enough talent to supply interesting play. But in literature and the performing arts, that ain't dilution, that's the blue ocean.
Ariella
4/16/2016 9:59:26 PM
User Rank Author
Re: room for competition...
@mhhf1ve I'm certain you're right about that. When a strategy appears to be successful, others follow it, though often not quite as well. There's a famous folk tale about it that goes like this:
A poor man was once walking the streets, when he was struck by a delicious aroma. From out of the kitchen window of a huge mansion wafted the smells of a rich man's meal of blintzes.. Looking through the window, he watched carefully as the cook mixed the ingredients and prepared a pile of cheese blintzes.
He ran home and told his wife, "We must have some delicious cheese blintzes. T. Can you make me some? All we need is French pancake mix, milk and eggs, some butter to fry them in, and cheese for the filling."
His wife agreed, though when she looked into her pantry for the ingredients, she found that she didn't have them. "We'll have to be a bit creative about substitutions," she thought. "I haven't got any French pancake mix, but a little potato flour should be just as good. We are a little low on milk. I'll just use water. We certainly can't afford butter for frying, but I have some old oil that I used last week; I am sure it can be used again. And cheese costs a fortune these days. We will have to settle for some mashed potatoes instead of cheese—that will be close enough."
She prepared the "blintzes" in that way and presented them to her husband. He took a bite and then declared, "I don't really get what those rich people see in blintzes. They aren't that good."
mhhf1ve
4/16/2016 7:37:46 PM
User Rank Platinum
room for competition...
If Netflix can build up original content and start winning awards for its shows, then it looks like we're going to get more and more wannabes who will try, too. So I expect a "boom" in original content, but also a "boom" in mediocre shows that wouldn't normally make it beyond a pilot.
Re: Overstatisticianization
@Brian: Indeed, the emphasis in the study was on media streaming.
I suspect many HBO fans still prefer to watch their content in the traditional, on-the-TV via old-fashioned cable way.
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