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dlr5288
dlr5288
2/27/2016 1:39:24 PM
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Platinum
Re: Telcos: Not Ready for Video Opportunities
Agreed. I hope that they can get with the program. It's not easy to change around things, especially if they have grown accustomed to it, but it has to be done.

Telco has to get on top of it and understand that they will lose customers and perhaps loyalty. I think it's just like everything, if you're not used to something it can be difficult trying to incorporate it into the norm. In the end though I think it will be very rewarding.

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dlr5288
dlr5288
2/27/2016 1:10:58 PM
User Rank
Platinum
Video
For Telco it needs to be prepared and reay for what's to come, and that's video. Every where today video is strongly represented. Even Youtube is becoming more and more popular each day. Social Medias such as Facebook and Twitter have had to incorporate videos. Even they had to give their users something to watch. I think if Telco wants to keep its success then they need to be prepared and ready for video.

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ms.akkineni
ms.akkineni
2/27/2016 8:56:18 AM
User Rank
Platinum
Re: Telcos: Not Ready for Video Opportunities
The auto industry, like telcos, will win if they listen, respond, and adapt to the changing markets.

@DHagar:


Good points. All three that you mentioned here are the key elemenents that would contribute for a win.

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DHagar
DHagar
2/26/2016 1:34:46 PM
User Rank
Platinum
Re: Telcos: Not Ready for Video Opportunities
@Ariella, good point!  Testing ensures quality - the ultimate goal.

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Writerfo10281
Writerfo10281
2/26/2016 12:11:57 PM
User Rank
Gold
Re: Telcos: Not Ready for Video Opportunities
Ariella, I agree. This just attests to the fact that more testing is necessary; without it, users are just destined for (more and more) frustration. 

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Ariella
Ariella
2/26/2016 8:20:26 AM
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Author
Re: Telcos: Not Ready for Video Opportunities
@DHagar absolutely. It also underscores the need for testing that ascertains users would get the experience they want rather than frustration from the products.

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DHagar
DHagar
2/25/2016 10:09:01 PM
User Rank
Platinum
Re: Telcos: Not Ready for Video Opportunities
Ariella, good info - thanks!  I think this goes to prove that the quality is still lacking -  A great lesson for telcos to really prepare and deliver quality services, not just add video, but truly develop the capabilities to add real value to the customers.

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Ariella
Ariella
2/25/2016 9:29:28 PM
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Author
Re: Telcos: Not Ready for Video Opportunities
@DHagar Different strokes for different folks applies here. But just this week, CNBC ran an article called Drivers fed up with less reliable vehicles:

"There's no doubt the problems people are finding with their vehicles have increased," said Renee Stephens, vice president of U.S. automotive quality at J.D. Power. "You can tell the consumer is frustrated."

How frustrated? J.D. Power surveyed more than 33,000 owners of 2013 models, and their comments ranged from issues about spotty navigation systems to poor connectivity.

"I stopped using it completely because it was a big pain .... to scream at people while I was driving," one owner wrote in their survey response.

"I would speak commands, it responded with something else. I ended up giving up," another person told J.D. Power.

 



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DHagar
DHagar
2/25/2016 8:26:13 PM
User Rank
Platinum
Re: Telcos: Not Ready for Video Opportunities
Ariella, yes, that book was reviewing the decline of the auto industry in the 80's, as I stated - it is one of the most thorough reviews of how the Japanese auto industry became the leaders.

Regarding technology, I won't judge which is better.  Technology and "smart" automobiles are part of the basic auto structure right now (i.e., braking systems, alerts, GPS, etc.).  The choice of features to make the driving experience more enjoyable is something many like - particularly the smartphone generation - so I believe they want to continue their "connected" world while driving. 

The auto industry, like telcos, will win if they listen, respond, and adapt to the changing markets.

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Ariella
Ariella
2/25/2016 7:43:06 PM
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Author
Re: Telcos: Not Ready for Video Opportunities
@Dhagar I think I read that book way back when. What the auto industry has to be aware of today is not packing in all sort of tech just because we can but to keep the user experience in mind. Some tech is distracting and/or frustrating to use, so that's an example of having to consider what the customer really wants.

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