Pay-TV Goes on a Diet
What is the single most important driver for the roll out of slim TV packages, such as Comcast Stream TV, Dish's Sling TV, AT&T's DirecTV Now, etc., by operators?
Target market niches that don't want traditional pay-TV service
Offer pay-TV on devices that millennials prefer (tablets, smartphones)
Create services aimed at households with lower discretionary income
Create complementary package for OTT services
It's just a panicked reaction to cord-cutting
Copyright © 2020 Light Reading, part of Informa Tech,
a division of Informa PLC. All rights reserved.