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The Evolution of Big Data in the Service Provider DomainAs I have spoken with analysts and pundits, it's clear that big data remains a "hot topic" within the service provider industry. What I find interesting is that while much has changed within the service provider domain; essentially, much has remained the same over the past 25 years within the expectations of their big data initiatives. If the last part of that sentence has you thinking "this guy is nuts!" Let me explain. I think that some of the most impressive early, big data work was undertaken to support the development of MCI's Friends and Family calling plan. Through the work of carrier economists and researchers at the University of Arizona, they were able to answer an age-old question of the time: "How many people did the typical telephone subscriber frequently call?” Or, in more modern terms, what was the social network enabled and supported by the telephone! It was a first attempt to understand social networking in the context of a technology enabler, and monetize that knowledge through a new service offering. At that time, it required spinning through months of billing records that were housed on reel tape and running on mainframe computers that were slower than the laptop in your backpack. With months of time, they were able to achieve their answer. And, it was strikingly simple; three numbers constituted the bulk of the average customer's calling circle! For years afterwards, we would continue to see if that pattern had changed… it didn't and the phone companies disbanded the departments and reassigned the economists to other areas -- at just the wrong time because big changes lay ahead!
What changed? Everything!
Simpler world of known end-points and QoS by design
Moving away from certainty
Welcome the competition
Exponential power of online social networks Now, our communications circles expanded beyond three, one-to-one sessions to instantaneous communications with family, BFFs, super close friends, close friends, casual friends , acquaintances, followers, and the list goes on. Gone are the days when word of poor customer experience would propagate with a person telling nine to 15 people.. Now, with a post on Facebook the word is instantaneously transmitted to 200-1,500 friends or via Twitter to potentially millions of followers.
Lost in translation
What hasn't changed
Back to the challenge of carrier big data To those who worry about privacy, payload-level details can easily be masked to maintain privacy, but the insight this level of granular detail provides is absolutely critical for the long run success of service providers. As I've told many an industry analyst and pundit, the real challenge with big data is coming up with the questions to ask. What do you think?
— Mike Serrano, Senior Manager, Service Provider Solutions Marketing, NetScout |
Business service assurance is key to service providers' digital transformations.
On-the-Air Thursdays Digital Audio
ARCHIVED | December 7, 2017, 12pm EST
Orange has been one of the leading proponents of SDN and NFV. In this Telco Transformation radio show, Orange's John Isch provides some perspective on his company's NFV/SDN journey.
Special Huawei Video
Huawei Network Transformation Seminar The adoption of virtualization technology and cloud architectures by telecom network operators is now well underway but there is still a long way to go before the transition to an era of Network Functions Cloudification (NFC) is complete. |
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