Hearst Television is using Verizon Digital Media Services' APIs to power its live and on-demand online news streams across 26 local news stations.
Hearst is also using Verizon Digital Media Services' digital media platform for its news clip syndication, according to a Tuesday announcement. In order to better serve the increasing number of viewers that are watching video across mobile phones, tablets and other connected devices, Hearst installed Verizon's platform into its broadcast playout systems.
"We are excited to work with Hearst Television to enable millions of online viewers to have instantaneous access to the latest local newscasts and news clips in real-time, no matter where they are," said Bob Toohey, president of Verizon Digital Media Services .
Verizon's APIs work with the various scheduling and advertising systems that Hearst is using across the 26 local stations. Hearst's staff is also using the platform's web-based clipping tools to create shorter news clips prior to syndicating them across social media, Hearst properties and third-party destinations.
Verizon's platform also includes dynamic ad insertion capabilities for targeted digital ad insertion into Hearst's apps. The ability to insert dynamic ads at the local level provides Hearst with incremental revenues from the local stations.
"The Verizon Digital Media Services platform is flexible and agile enough to be easily integrated into our diverse technical setups, across the range of our local stations," said Michael Rosellini, vice president, digital operations, for Hearst Television. "The platform's next-generation features allow us to bring our content from the newsroom to the online realm for viewers to access instantaneously with little strain on our current team structure."
Hearst and Verizon are working together on several other joint projects, including the formation of Verizon Hearst Media Partners, and the creation of a company to acquire Complex Media. The two companies are also investors in AwesomenessTV. (See Verizon Buys a Stake in AwesomenessTV.)
Verizon Digital Media Services is part of AOL, which Verizon bought last year for approximately $4.4 billion. The company's customer roster includes cable networks, OTT service providers, sports leagues and digital content providers. (See Verizon Closes AOL, Hints at Summer Launch.)
— Mike Robuck, Editor, Telco Transformation