Sponsored By
Fullscreen is joining the over-the-top video fray with the planned launch of its subscription VOD service on April 26. Fullscreen is targeting millennials in the 13- to 30-year-old age range.
"This is for an audience that we know and love -- a generation of young people that grew up with online video and social media. The phone is their primary screen and they look up to an entirely new breed of creators and stars," said Fullscreen Founder and CEO George Strompolos. "We've created something special for them that feels more in tune with the way they want to experience great entertainment."
The service, which includes more than 800 hours of video content, will cost $4.99 a month, and will compete with other subscription VOD (SVOD) services such as Netflix Inc. (Nasdaq: NFLX), YouTube Red, Hulu LLC and HBO Now.
Fullscreen will benefit from a partnership with AT&T Inc. (NYSE: T), which plans to market the service to its subscribers. AT&T is also co-producing content with Fullscreen that will be distributed on U-Verse, DirecTV and Fullscreen's own service. (See Fullscreen Debuts SVOD with Partner AT&T.)
Fullscreen is majority owned by Otter Media, which is a joint venture between AT&T and The Chernin Group.
Fullscreen's service will initially be available via its own website, as well as on iPads, iPhones, some Android smartphones and the Google Chromecast adapter. Fullscreen plans to support additional platforms later this year.
— Mike Robuck, editor, Telco Transformation
